Janna Binder, Mba Email & Phone Number

Omaha, Ne, Us

Omaha, Ne

Responsible for developing, implementing and managing a seamless, multi-dimensional advertising strategy that increases brand awareness, lead generation and recruiting. Identifies trends and insights to optimize spend and performance. Leads a cross-divisional team to create assets and optimize user experience across a variety of digital channels.Creates and implements national, regional and local marketing campaigns utilizing digital advertising, social media, SEM, SEO, video, direct… Show more Responsible for developing, implementing and managing a seamless, multi-dimensional advertising strategy that increases brand awareness, lead generation and recruiting. Identifies trends and insights to optimize spend and performance. Leads a cross-divisional team to create assets and optimize user experience across a variety of digital channels.Creates and implements national, regional and local marketing campaigns utilizing digital advertising, social media, SEM, SEO, video, direct mail, email and print advertising.Champion the corporation’s market research, user experience and data analytics, including establishing and managing these positions. Partner with the product development team to develop and execute product launch strategies. Show less

Greater Omaha Area

Developed, executed and assessed marketing, market research, advertising, communication and customer experience strategies for clients in a variety of industries. Designed and oversaw marketing and customer experience research. Utilized research data to rebrand client companies, develop new products and simplify services to meet clients’ customer needs. Researched and recommended new tactics to increase client revenue sources. Led agency staff education and mentoring program. Client… Show more Developed, executed and assessed marketing, market research, advertising, communication and customer experience strategies for clients in a variety of industries. Designed and oversaw marketing and customer experience research. Utilized research data to rebrand client companies, develop new products and simplify services to meet clients’ customer needs. Researched and recommended new tactics to increase client revenue sources. Led agency staff education and mentoring program. Client portfolio included a national B2B healthcare corporation, international consumer electronics company, regional IT corporation, financial institution, B2B contractors, luxury retail goods, gourmet food start-up, musician and consumer home repair company. Show less

Greater Omaha Area

Designed and implemented marketing and advertising strategies that tripled revenue in a mature, highly regulated healthcare industry. Responsible for marketing, promotions, advertising and communication strategies for five service lines. Monitored market, competitor and government activities to identify opportunities and key issues for each service line. Led a team of marketing, communication, graphic and video professionals. Managed interactive and web programs, including client data reporting… Show more Designed and implemented marketing and advertising strategies that tripled revenue in a mature, highly regulated healthcare industry. Responsible for marketing, promotions, advertising and communication strategies for five service lines. Monitored market, competitor and government activities to identify opportunities and key issues for each service line. Led a team of marketing, communication, graphic and video professionals. Managed interactive and web programs, including client data reporting application, corporate website, blog, social media, webinars, search engine advertising and email newsletters. Oversaw annual client education conference. Served as corporate spokesperson and government liaison. Consulted with healthcare clients on how to use research data to develop strategies and tactics to improve customer experiences. Show less

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Marketing