Janna Farley Email & Phone Number

Sioux Falls, South Dakota Area

Communications director for the ACLU of South Dakota, North Dakota and Wyoming

• Write and edit news and feature articles, newsletters, web content, press releases and brochures for a variety of diverse local, regional and national clients.• Provide recommendations and direction for content and distribution for clients’ external websites, social media channels and other public relations efforts• Provide brand strategy, ad copywriting and crisis communication services.• Superior copy editor with expansive knowledge of AP style.

• Responsible for growth and development of health care funding opportunities, grant communication strategy, content development and funder engagement for hospitals and clinics associated with Avera. • Skilled in project management and setting objectives, strategies, budgets and evaluation criteria.• Research, write and edit compelling content and proposals that position Avera as a leader in key health care initiatives.• Experienced with strategic planning and rural health policy research to support Avera’s mission and strategic initiatives.• Coordinate post-award management for private, state and federally funded grant projects.

TallGrass Public Relations, Sioux Falls, SD, December 2014 to April 2015.Account executive• Provided strategic public relations efforts to meet and exceed marketing challenges, including media relations, crisis communications, internal and external communications efforts and event planning. • Handled media training, news release writing and pitching local, regional and national media, cultivating relationships with beat reporters in clients’ industries. • Monitored media coverage for clients to identify public relations issues to proactively offer solutions and address problems.

Specialty publications editor • Plan and develop music, theater and arts coverage for Link, the weekly entertainment section. Edit narrative features, trend stories, profiles, Q&As and other articles for print and online• Conceive, execute and edit all editorial coverage for SHE, the monthly women’s magazine focusing on style, health, home and entertainment. Lead stylist for all magazine fashion and trends photo shoots. • Also supervise production of all other community/advertising-driven magazines and specialty publications.• Manage and guide the work of freelance writers while working closely with photographers and designers to develop the visual concept of specialty publications while meeting daily, weekly and monthly deadlines.Features writer• Covered parenting, fashion, food, home design, health and women’s issues. In-depth knowledge of features topics of interest to our readers. Sioux Falls MomsLikeMe.com site manager• Encouraged and directed discussion on Sioux Falls MomsLikeMe.com, a local parenting website with more than 10,000 registered users. Acted as a spokesperson to local media about the site. Managed on-site marketing events and meet-ups as well as online promotions using Facebook and Twitter to drive traffic to the site, which was consistently ranked in the top 10 of all MomsLikeMe locations nationwide. Advertising special projects manager/custom publishing editor• Worked closely with the advertising manager, sales team and clients to create custom magazines and other print products to enrich their sales and marketing goals and to build connections between brands and consumers.

• Creative concepting and copywriting of results-oriented television, radio, print, outdoor, direct mail and online ads.• Produced engaging copy that aligned with the strategic initiatives and goals of clients. • Worked closely with art directors and video producers to execute concept of ads.

• Provided strategic counsel and managed agency resources to solve clients’ public relations and marketing challenges. • Specialized in smart, creative and successful marketing solutions. Planned, developed and lead the execution of sponsorships, events, media relations and strategic communication efforts.• Managed internal and external communications campaigns for clients. • Handled media training, news release writing and pitched local, regional and national media resulting in tens of thousands of dollars of earned media placements. Cultivated relationships with beat reporters in clients’ industries. • Monitored media coverage for clients to identify public relations issues as they emerged in order to proactively offer solutions and address problems,