Advance solutions for early cancer diagnostics.

• Manage sales, hospital, gynecologic, wound care, labs, life sciences, C-level contracts, IDN, and GPOs, lead creative content, expand the sales and market for all current and future products in the USA and worldwide

• Managed marketing, sales, and business development for three global clients in healthcare diagnostic testing, digital pathology, women’s healthcare, and wound care.• Led marketing and sales teams across established companies and startups, driving growth and market presence.• Created strategic materials that supported global brand stewardship, effectively blending strategy with storytelling to produce impactful statements of work.• Assisted a Taiwan-based pharmaceutical company with FDA submission requirements, ensuring compliance and successful submissions.• Developed and expanded global relationships for product testing, distribution, and partnerships, driving international market penetration.• Cultivated new business opportunities by conducting market intelligence, evaluations, research, and providing strategic recommendations.• Attended industry conferences and events, managed content creation and assessment, thought leadership, and advertising initiatives, and developed campaigns for conference content, lead generation, and ROI follow-up reporting.• Oversaw product management, business analysis, product rollouts, and roadmap development, including specimen sourcing, laboratory RFP development, trade shows, and key opinion leader (KOL) engagement.• Led a national 1099 sales team and managed a global distribution channel for a medical device company.• Responded to RFPs and generated new business while creating RFPs for outside vendors supporting clinical trials.• Delivered presentations at medical schools, introducing new devices into clinical rotations.• Monitored payors and providers to ensure message alignment and adoption.• Supported downstream product management, value proposition development, and product launches.• Collaborated with a global team to develop strategies for utilizing digital pathology.

• Acted as a subject matter expert on Revenue Cycle Management (RCM) and Laboratory Information Systems (LIS) SaaS, coaching and developing sales team• Developed commercial strategy goals for business-to-business sales, tracked ROI for all activities, and collaborated with sales team on presentation strategy• Led projects for product development and sales campaign creation across various sectors, including hospitals, healthcare networks, pharmacy, life sciences, CROs, IDNs, GPOs, and RFPs • Increased State of the Industry LIS study respondents by over 200%• Created marketing materials and presentations for cross-functional teams, managing the product lifecycle from concept to launch and tracking ROI.• Established commercial campaign goals, monitored ROI for all activities, and collaborated with the sales team on presentation strategies and product launches.• Managed partner program relationships, vendor and client collaborations, and webinars• Managed media, digital advertising, and budgets across platforms such as CAP Today, Pathology, CPL, and others.• Utilized CRM Salesforce for leads and campaigns using BANT criteria

• Managed and coached a team of five sales representatives and led a marketing team of three.• Directed sensitive corporate projects and sales teams, overseeing budget management and forecasting.• Prepared investor presentations for the executive team, highlighting key financial and strategic initiatives.• Trained and led the hematology and anatomical pathology sales teams, implementing Miller Heiman methodologies.• Developed all marketing and sales materials, traveling in the field to support business closures.• Interviewed and trained new sales representatives and product managers, developing instructional materials for clients and leading voice of customer events.• Formed strategic partnerships with vendors to expand testing menus and service offerings.• Produced educational videos for clients on specimen preparation techniques.• Led leadership projects, served on committees, and directed all corporate sales training programs.

• Consistently exceeded sales goals, achieving 115% in 2020, 111% in 2019, 121% in 2018, and an outstanding 252% in 2017; recognized with Presidents Club, Circle of Excellence, and Rookie of the Year awards.• Secured $20 million in annual contracts from 2016 to 2020, demonstrating consistent high performance.• Successfully closed a $1.1 million capital deal with Intermountain Healthcare within 15 days, resulting in $4.56 million in revenue over seven years.• Selected by executives to lead the Employee Engagement team for three consecutive years and voted by peers as the ‘voice and manager’ for five teams.• Led a global cross-functional marketing and sales enablement team, driving promotional strategy development.• Trained new hires and led a team of eight, conducting weekly Salesforce funnel reviews to ensure pipeline accuracy and sales effectiveness.• Collaborated closely with marketing on strategy and messaging, voice of customer initiatives, and the development of centers of excellence.• Completed multiple courses within the Danaher Business System, focusing on continuous improvement and organizational culture enhancement.

• Achieved 115% of sales goal in 2015, ranking second nationally for capital equipment sales.• Successfully launched the molecular lab PersonalizeDX for Abbott Laboratories across AZ, CO, NM, UT, NV, and WY.• Developed innovative business models targeting women’s health and urology markets, driving market penetration.• Established and nurtured strategic relationships with C-suite executives and key partners.• Selected to evaluate new product opportunities and markets, developed C-suite relationships, and managed national key accounts and key opinion leaders (KOLs).

• Managed a team of 14 direct reports and oversaw the testing menus and marketing materials for six hospital laboratories.• Developed and executed strategic campaigns from conception to completion, consistently measuring ROI to ensure success.• Directed all media requests and advertising efforts, enhancing brand visibility.• Represented product management for a portfolio generating $100 million in annual revenue.• Rebranded marketing materials and collateral, significantly enhancing outreach programs.• Increased pap test volumes by 135% and HPV testing by 160% in 2013 through the successful launch of a new marketing campaign.• Prepared RFPs ranging from $40k to $20 million for multi-year research projects.• Managed a $5 million budget across sales, marketing, and philanthropy initiatives.• Directed community-based health fairs and wellness testing events, expanding community engagement.• Led product rollouts for all new offerings, including NGS platforms and HLA laboratories.• Ensured all campaigns were ROI-driven and aligned with corporate objectives, using robust metrics.• Served on all hospital laboratory committees, contributing to outreach programs and draw site locations.

• Consistently ranked among the top performers, placing in the top five nationally in 2011 and third in 2010; mentored new hires in urology and oncology.• Successfully introduced anatomical and molecular testing to various specialties, oncology, and hospital laboratories across IL, IN, MN, AZ, CA, NM, NV, and UT.• Developed a comprehensive laboratory business model for a multi-specialty group, driving operational efficiency and growth.• Investigated opportunities for territory expansion and identified emerging market trends to inform strategic decisions.• Managed courier services and supervised a sales assistant to ensure seamless operations.• Secured access to hospital contracts and established strong business-to-business partnerships, enhancing market presence and revenue.

• Launched the Gynecor women’s health division, specializing in GYN pathology and molecular testing.• Achieved $11.5 million in revenue in the first year, surpassing a $10 million goal, with a projected $40 million by year three.• Hired and managed a team of 37 representatives, 5 managers, 1 VP of Marketing, and 4 support staff.• Developed and executed the strategic campaign for the division launch, including roll-out plans, testing menus, marketing materials, and geographical analysis.• Created sales forecasts, managed budgets, and negotiated vendor agreements and contracts.• Led global product marketing and sales teams, crafting comprehensive business plans.• Secured an exclusive contract for Tao Brush rights across North America and the UK.• Sponsored Fran Drescher’s Cancer Schmancer campaign, including media appearances on The Today Show.• Oversaw the opening of laboratories in Phoenix, AZ, and El Paso, TX, in response to growth and demand.• Collaborated with pathologists, IT, and laboratory personnel to ensure successful product launches.• Supported internal branding efforts across other divisions, including GI, urology, dermatology, oncology, and nephrology