- Develops and implements council marketing, public relations and communications strategies and plans.- Designs, develops and coordinates the production of all communications and marketing materials.- Prepares speeches and design presentations for senior leadership and or council initiatives.- Establishes and cultivates relationships with local media in order to support the recruitment of girls and adults, promote Girl Scout programming, and attract new funding sources.- Fields inquiries from news media, provides guidance on responding to requests for information about the council and serves as the council’s designated spokesperson.- Oversees the management of Council social media sites including capturing social media metrics and analyze trends to optimize viewing and shares.- Research and tell stories that enhance the Girl Scout brand and provide increased visibility to the council.

• Develop multichannel digital marketing strategies for all agency clients according to client short and long-term brand and marketing goals • Manage team of social media strategists and agency interns to cultivate skills in marketing, branding, consulting, and soft skills that equip each member to acquire new clientele• Conduct weekly creative meetings with the social media and creative teams to brainstorm client social media campaigns, generate video and graphic design assets for internal marketing campaigns • Provide brand development consulting for new business owners to ensure clarity in messaging to target audience and consistency in brand voice across platforms • Serve as the point of contact for all national clients while overseeing a team of social media specialists to service agency’s Small Business wing

• Sets deadlines and maintains editorial calendar for the Girl Scout Blog, which is shared with the Editor-In-Chief and all contributing writers.• Creates original content for recurring campaigns and initiatives.• Suggests ideas and series concepts, and assigns articles to appropriate staff writer.• Reviews all posts from contributing writers to ensure they appropriately reflect the Girl Scout brand voice and tie back to programs, initiatives, or campaigns.• Works closely with Fund Development to generate content that supports/highlights funded partnerships.• Aligns with the social media calendar to develop a schedule to promote blog and increase readership.• Coordinates with the Social Media Campaign Specialist and the PR team to promote digital campaigns and announce breaking Girl Scout news.

• Collaborates with social media team to ensure 16/7 social media customer service and support.• Serves as social media consultant to 112 councils and GSUSA staff, as needed, through phone consultations, presentations at GSUSA conferences, and digital-learning webinars. • Co-manages the social media community on GSUSA’s intranet.• Develops, targets, and tracks metrics for customer service on social, including reactive and proactive engagement; develops digital reports based on these metrics. • Searches for direct and indirect mentions of Girl Scouts on Twitter to offer support, answer questions, address concerns, and build relationships with prospective customers, opinion leaders, and key stakeholders.• Uses social listening tools to determine where customers are virtually socializing, prioritize types of social interactions to engage with, and make decisions about workflow and self-service options.• Tracks the volume of conversations related to the Girl Scout brand and its core business and programmatic objectives, identifying social influencers and striking a balance between reactive and proactive outreach.

Edit, proofread, and copy edit fiction, nonfiction, and poetry compilation books for clients using skills acquired from the Chicago Style Manual.

•Edit novels, poems, and short stories for spelling, grammar, and cohesiveness prior to publishing.•Advertise through social networking sites to hire writers•Conduct interviews with aspiring authors and review resume to decide where they fit into the company•Brainstorm with Darnell Walker, Evolutionary Press founder, to generate networking opportunities for fellow, writers, editors, and artists

•Created and manage the Healthy Living Blog, www.thealliancefamilypractice.com•Research captivating content regarding healthy weight loss, exercise tips, healthy recipes, and Alliance Family Practice’s announcements weekly onto the site•Check Alliance Family Practice’s Facebook page daily, advertise specials and new site posts, and maintain a completely interactive fan page. •Correspond with deal sites such as Groupon and LivingSocial to ensure the surrounding area is aware of all medical weight loss program deals and specials

•Booked and conducted interviews with clients in order for the Public Relations Team to produce press releases and articles highlighting European Wax Center and Massage Envy Spa franchise news•Transcribed interviews and wrote press releases and articles, lacing each document with Search Engine Optimization keyword phrases to maximize each client’s internet presence•Managed a total of 6 Wordpress blogs, updating daily with health and beauty content containing SEO keywords that link back to franchise’s microsite•Served as head of the Editing Team, editing all press releases, articles, emails, blog posts, and Facebook and Twitter postings from the Social Media Team•Managed fictitious Twitter and Tumblr accounts in order to generate a buzz for client Boobga, Inc.’s iPhone and iPad apps

•Composed letters in an effort to reach out to potential conference speakers, resulting in the steady growth of both company representation and keynote participation at each WBR event•Drafted and mailed out “Thank You” letters to each keynote and panel speaker, ensuring their participation at future WBR events as a conference attendee and/or returning speaker•Maintained an accurate account of each attendee’s experience at WBR events by recording Evaluation Form results and making them available to each event Producer•Carefully edited flyers, programs, and websites for all WBR events, serving as a key event marketing component for the Event Planning department•Researched potential and confirmed speakers and maintained an extensive list of all speaker information in the company’s database, creating an organized reference for Producers seeking to book keynotes and panelists for all future events

•Organized personal assistant email account in order to ensure efficiency and punctuality in responding to each email that comes through the company•Corresponded with potential clients, designers, job applicants, and all press, resulting in the growth of Spry Lee Scott’s clientele, brand and the Milado, Inc staff•Kept files of all photos from appearances and photo shoots and uploaded them onto Scott's WordPress portfolio, http://ohmyspry.com/portfolio/•Maintained a current Google Calendar, iCalendar, and personal planner of all Spry Lee Scott's events, meetings, and personal appointments and sent timely reminders of each event