Responsible for driving library usage by promoting programs, services and collections. Provides brand leadership to the organization. Accountable for all aspects of developing and implementing marketing & communications strategies, including corporate websites, social media, printed material and signage. Develop community giving plans and strategies to raise funds for the library. Leads corporate strategy and oversees major projects, including the new central library. Leads external communications and media relations and provides communications support to the Board as needed.

Accountable for providing strategic planning, advertising, branding and communications services for our clients. Manage the account services team and provide leadership to the media, production and creative services teams. Represent the agency in new business proposals and presentations, oversee new client onboarding and ensure existing client satisfaction. Key Clients: Saskatoon Public Library, City of Saskatoon, Saskatchewan Teacher’s Federation, United Way, Children’s Hospital Foundation, AREVA

Accountable for developing and implementing annual marketing and communications plan to attract and retain students to full-time, part-time and professional development programs.

Accountable for advertising and sales promotion of home décor products direct to customers and through major retailers including Home Depot, Canadian Tire, Bed, Bath & Beyond and Lowe’s. Responsible media relations, retailer communications and displays and participating in trade shows.

Accountable for developing the corporate brand and launching the product into the international outdoor sports marketplace. Responsible for marketing and advertising, pricing and sales promotion, media relations, tradeshows, website and social media. Note: Company was subsequently sold and rebranded.

Accountable for providing brand leadership, marketing, advertising and integrated campaign services for our clients. Represent the agency in new business proposals and presentations and ensure existing client satisfaction. Provide leadership to the account services, production, media and creative teams. Key Clients: SaskTel, Government of Canada, Government of Saskatchewan, Midtown Plaza, Cornwall Centre