Busto Marketing Group was born from understanding complex organizations and the need to fill resource gaps. We are ready to assume a leadership role within your organization, help plan, develop, launch marketing campaigns, and manage any marketing employees you may have. With our highly experienced team we can help backfill resource needs with executive level experience as part-time contractors / consultants.Campaign / Project leadership Implement marketing goalsDefine / manage marketing budgetDevelop marketing strategiesSet marketing campaign goals / KPIsLaunch campaigns / projects Analyze campaign resultsOptimize results to improve marketing effectiveness Lead, develop, train, and mentor teams Public Relations Creative / Brand development & managementContent creation *Hispanic Marketing specialization Industry Experience: Travel & tourism, Hotel, Live Entertainment, Healthcare, and Hispanic marketing, and Live entertainment management.

Account Direction: Provides strong leadership and strategic direction to the client and agency, demonstrating expertise in the market, industry and of the client's objectives and long-term vision. Oversees all new go-to-market plans and creative to provide strategic direction and campaign oversight from start to finish managing agency process between client and agency throughout the process. Responsible for the strength of client partnership and account profitability. Client Consultation / Relationship Management: A client embedded partnership maintaining a day-to-day relationship and real time knowledge of the client's business. Guidance / consultation on the development and management of the creative workflow process. Giving guidance / consultation to ensure all aspects of the campaign are on brand, align strategically against company, audience, product and market objectives. Consulting / guiding agency and client teams to deliver campaigns that are on time and on budget by managing process efficiency points throughout the development stages and offering creative project management solutions.

Applied experienced marketing skills and expertise to the Baha Mar brand. Assisted in managing the Orlando-based marketing team, carry out the necessary marketing programs, strategies and tactics. Developed and initiated strategic brand charters focused on driving occupancy and delivering on company objectives and goals. Developed and managed integrated marketing plans that delivered on budget and met brand strategies set forth. Responsible for the logistical and operational management of events to include; Dua Lipa NYE concert and The Baha Mar Celebrity Golf Showdown. Managing operations team, venue selection, production design, logistics management and vendor selection.

Led a team of 7+ professionals to strategically plan and execute large scale marketing campaigns for the areas of Marquee Events (Halloween Horror Nights, Mardi Gras, Rock the Universe, etc), Florida market, U.S. Hispanic, CityWalk, Blue Man Group and Premium Products. Delivered integrated / cross-functional communication plans that met the department’s yearly priorities and strategies. Led the development of artwork and brand development for all areas of responsibility. Developed and presented creative briefing documents to guide internal / external teams in the development of campaign creative and communication tactics. Maintained a strong involvement in the development of creative, from start to finish, for the purpose of ensuring it delivered on campaign strategy. Advised and collaborated with the organization’s online / offline media, CRM, Public Relations, eCommerce, partnership and in-park teams to ensure the communication message was aligned with the consumer’s purchasing path, delivered on brand strategy and performance goals.

Responsible for the development and execution of Europe’s annual marketing campaigns which includes managing multiple creative and media agencies involved.Determined creative needs, project timelines and managed the production of all advertising for annual marketing campaigns.Managed the marketing needs for internal departments.Worked on negotiating fully integrated travel-related cooperative partnership programs to ensure their on-going success in meeting Visit Orlando’s marketing goals.

Developed and directed integrated marketing campaigns including positioning and branding for local and touring Broadway Shows. Collaborated with Broadway show marketing / production teams to develop local campaigns as well as national campaigns for touring shows. Worked collaboratively with each of the lines of business within the company to develop winning marketing strategies that support the aggressive growth and profit objectives of the business. Oversee Public Relations and Group Sales departments and work closely with the Ticketing and Education departments. Responsible for placing all print, television, radio and outdoor media buys. Leverage media buys in order to obtain promotional added value media. Develop and direct promotional sales and awareness packages.

Served as a resource to individual marketing departments in a consulting role to review their communication methods, styles and messages delivered to doctors and patient.Created, negotiated and analyzed advertising plans and conducted media placement for seven hospital system. Coordinated production of radio and TV commercials. Leveraged advertising dollars towards added value media opportunities.Developed and implemented a strategic Hispanic marketing plan.Chaired the brand team committee responsible for ensuring aligned creative and branding strategies on all advertising campaigns.Leveraged, negotiated and implemented promotional programs for hospital system.

Created, negotiated and implemented Florida and national retail promotions that built and drove business. Managed and implemented promotional calendar.Budgeted for an aggressive added value promotional calendar. Tracked and reported on promotional performances.Developed promotional and consumer event action plans from strategic plans.Accountable for the concept creation and development of consumer based promotional events and concerts. Managed the consumer event budget and ensured profitable return on investment results. Created and presented consumer event financial analysis reports. Worked closely with the advertising agency and Brand Director in order to create awareness of park event through an appropriate SeaWorld image.Established and managed cross-functional event task force team in a direction that ensured appropriate synergy between event development and SeaWorld brand, as well as meeting planned marketing, sales and financial objectives.Created and developed SeaWorld’s first Hispanic consumer park wide event, Viva La Musica.Worked closely with corporate media buyers to ensure market reach through relevant consumer insights.Planned, initiated and managed the on-sight radio media opening event for The WaterFront attraction.Collaborated with sales team to develop sales packages inclusive of consumer park wide events in order to produce incremental resident based revenue.

Managed public relations, promotions, sponsorship and advertising efforts. Conducted FAM tours of the property with various members of the press and meeting planner groups. Coordinated all on property press interviews, primary liaison with all media outlets. Negotiated and coordinated all on-property commercial, video and movie filiming by outside production companies.Managed the community relations efforts.In charge of all promotions and special events. Manager of in-house art deparmentment including involvement on all advertising layouts.