Develop and implement short-term and long-term marketing strategies and plans. Create and manage the marketing and sales budgets to meet company’s revenue goals. Research competitor data, industry trends and prospective projects to create an informed sales strategy. Responsible for sales growth and promotional initiatives in expansion markets through business development and market penetrations. Establish and maintain relationships with industry influencers and key strategic partners. Meet with key and prospective clients, such as homeowners, custom home builders, developers and architects to present comprehensive design proposals. Work directly with customers and designers to ensure clear communication of clients’ needs. Oversee advertising, public relations and social media efforts to maintain strong position in current and new markets.

Maintain overall profitability and growth for the brand through procuring new partnerships, managing corporate expenses and developing new avenues/products to generate revenue. Oversee all phases of the publication, including sales/distribution, editorial content, production and financial management. Prepare and present quarterly reports and sales forecasts for board of directors.Key Accomplishments:• Sustained print magazine circulation for a consecutive 5 years and increased digital subscriptions by 50% through new distribution channels• Created/managed a new Student Outreach program for additional distribution; program delivered 5,000 magazines to 5,000 art students across the nation• Increased social media engagement by 70%, including creating social campaigns around our brand's 30th anniversary and "Professional Artist Month" • Opened an online store for additional e-commerce revenue stream• Developed new advertiser opportunities beyond standard ads, increasing overall revenue (Student Outreach program, new Calls to Artists product, Tools of the Trade section for product spotlights, etc.)• Led complete redesign and reformatting of magazine by communicating strategic vision to designers/printer, ultimately improving publication quality

Served as lead visionary for overall business plan and sales approach, continuously exceeding monthly and annual sales goals and increasing overall profitability. Developed strategic advertising programs with local and national agencies. Initiated and participated in high-level client meetings to close the sale. Leveraged my community involvement, personal network and cold calls to seek out qualified advertisers.

Managed relationship-banking team, ensuring territory profitability by leading the team in investment product sales and delivery of valuable customer relationship management techniques. Created financial planning solutions to achieve clients’ needs and long-term goals. Maximized client base through cold calls, networking and seminar marketing.