Jannie Andersen Email & Phone Number

Høje Taastrup, Capital Region Of Denmark, Denmark

Høje Taastrup, Capital Region, Denmark

Copenhagen Metropolitan Area

As Content Manager at Tricent, my focus was on building the foundation for scalable inbound marketing growth, by creating valuable content to educate the market and generate demand.I drove and executed the content strategy, whilst enabling sales and partners with content as well. I wrote all forms of content for IT-based personas across different mediums e.g. ebooks, blog posts, social media, video scripts, webinars and emails. The content wass educational and focused on value-add to… Show more As Content Manager at Tricent, my focus was on building the foundation for scalable inbound marketing growth, by creating valuable content to educate the market and generate demand.I drove and executed the content strategy, whilst enabling sales and partners with content as well. I wrote all forms of content for IT-based personas across different mediums e.g. ebooks, blog posts, social media, video scripts, webinars and emails. The content wass educational and focused on value-add to support Tricent's demand generation efforts. I also provided editorial support for the rest of the marketing team on a variety of mediums.Key results- Increased organic SoMe engagement 2x month on month- Implementation of first content calendar- Built a content execution cadence, with regular organic SoMe and blog posts Show less

Copenhagen

As Content Manager in a department that spanned three different teams, I led many different content processes across sustainability, people and communications.Main responsibility was managing the internal communication, which was led by our intranet platform. I wrote all content, whilst leding the planning and strategy along with top management. I also handled all technical issues and enquires related to the intranet.Besides content for the intranet, I also created content for… Show more As Content Manager in a department that spanned three different teams, I led many different content processes across sustainability, people and communications.Main responsibility was managing the internal communication, which was led by our intranet platform. I wrote all content, whilst leding the planning and strategy along with top management. I also handled all technical issues and enquires related to the intranet.Besides content for the intranet, I also created content for presentations, press work and recruitment needs. I led the web editing for both intranet and website, where I solved technical issues, optimised layout and user experience. I also led the company LinkedIn account and advised leadership on strategy and content for their personal accounts. This related to the intensive recruitment efforts, which I also supported by writing job posts and developing website content focused on employer branding. Finally, I also managed events. Internal off-sites and socials, as well as external events with municipalities, partners and local residents. Key results - Building and optimising intranet to support growth from 60 to 200+ employees. - Scaled employee engagement on intranet content (from 20% readership to 70%).- Optimised recruitment content for job posts and website. Show less

Copenhagen, Capital Region, Denmark

In relation to a crowdfunding campaign, I relaunched Ooono's Instagram and Facebook accounts.I managed the curation and distribution plan for video and image content, whilst also handling community engagement across platforms. Key results- Content on the Crowdcube platform, website and social media contributed to Ooono reaching its crowdfunding goal.

Copenhagen Area, Capital Region, Denmark

Following a complete rebranding, I built and managed all aspects of the Holo brand. I transformed and optimized all material for investors and partners, and conducted internal training in brand guidelines and values. I led all planning, production and distribution of content for across our website and social media accounts. This included copywriting and in-house production of photography and video content. I particularly focused on optimising Holo's website and building content… Show more Following a complete rebranding, I built and managed all aspects of the Holo brand. I transformed and optimized all material for investors and partners, and conducted internal training in brand guidelines and values. I led all planning, production and distribution of content for across our website and social media accounts. This included copywriting and in-house production of photography and video content. I particularly focused on optimising Holo's website and building content with a focus on scaling engagement and followers. Key results- Manifesting Holo's brand and tone of voice across online platforms, presentations and collateral material.- Planning the launch of the first Danish autonomous route in Aalborg Øst.- Higher engagement and better performance of all online platforms. Particularly website, LinkedIn and Facebook. - Expanding Holo's position as a leading player in the business of introducing self-driving vehicles and drones, through great online presence. Show less

Region Hovedstaden, Danmark

As the Marketing Coordinator, I led all planning, production and distribution of content across our website and social media accounts. This included expanding our content library with copywriting, as well as photography and video content, which I produced in-house.I managed event coordination for Holo, which involved planning our presence at various conferences and fairs, whilst also managing the event and marketing strategy. And I also led the training and education of all new… Show more As the Marketing Coordinator, I led all planning, production and distribution of content across our website and social media accounts. This included expanding our content library with copywriting, as well as photography and video content, which I produced in-house.I managed event coordination for Holo, which involved planning our presence at various conferences and fairs, whilst also managing the event and marketing strategy. And I also led the training and education of all new employees in our communication and marketing strategies, providing them with tools and guidelines for representing Holo.My biggest task was managing the complete rebranding of Holo (from Autonomous Mobility). Along with the CEO, I led the process and worked on all aspects of the new brand with our partners at BOLD Scandinavia. I was also solely responsible for rolling out the brand in every aspect - transforming our website, social media, designing and producing collateral, as well as educating employees in new brand guidelines.Key results- Transforming the company's brand from Autonomous Mobility to Holo.- Planning the participation in events such as Folkemødet 2018-2019 and ITS World Congress in Copenhagen.- Expanding Holo's position as a leading player in the business of introducing self-driving vehicles and drones, through great online presence. Show less

Copenhagen

As an assistant project manager I worked with many of the different aspects that make an event come together. Including concept development, general event planning, as well as research and pitches.My main responsibilities were within graphic design and production, as well as general event coordination. I was often the face of the company during high scale events and have great experience when it comes to running professional and fun events.

Aarhus, Denmark

General shopkeeping and sales assistant.Took part in several volunteer sales courses as well as in depth courses on various brands within beauty and health.

Viby, Denmark

Internship at the HR and Communications department at the OK headoffice. Responsible for various administrative tasks. Working on newsletters as well as news coverage for the website and press related content.

Aarhus, Denmark

Conducted phone interviews and surveys.Anything from politics to phone companies and current events, were among the subjects I covered. I was specifically selected to conduct a sensitive survey regarding blackmail and also went out in the field to do survey interviews in buses, universities and on the street. Great experience in approaching people of all ages and backgrounds.

Aarhus, Denmark

Assisting on various administrative tasks such as archiving, printing and preparation for meetings.Also assisted in the accounting department and reception, which included handling incoming calls and welcoming guests.

Master Of Arts (Ma), Media Studies

Courses in multimodal platforms, various forms of content production and media analysis. Master Thesis on Popcultural Feminism.

Bachelor Of Arts (Ba), Journalism And Media Studies, Honours Degree

Activities and Societies: Radio show. Dissertation on "The media representation of subcultures - a research into the use of moral panics.

Højskoleophold, Journalistik

Journalistic course, focusing on news writing and creative content production.

Studentereksamen, Engelsk, Mediefag Og Musik

Activities and Societies: Student Council, Administrative Council, Student Coordinator, Film Festival and Drama Society. A levels.