Janni Pedersen

Janni Pedersen Email and Phone Number

Growth Marketing Lead at Puori @ Puori
Janni Pedersen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Janni Pedersen's Contact Details

Janni Pedersen work email

Janni Pedersen personal email

n/a
About Janni Pedersen

Data-driven, structured and energetic - three words that describe me in short. The more detailed version is I have spent the past five years developing marketing strategies and boosting performance across digital channels in fast-paced tech companies. My approach to marketing is analytical, structured, and result-oriented. I’m passionate about driving marketing projects, developing and executing strategies, and of course, analysing data and optimising performance to find the best and most cost-efficient ways to attract new customers and retain existing ones. From Facebook Ads Manager to Marketing Automation I know my digital marketing fundamentals and I never miss an opportunity to experiment with new channels. I bring high energy to my workplace and burn off the excess by lifting heavy weights or swimming 2km before breakfast - it’s also quite necessary when you love croissants and good coffee as much as I do.

Janni Pedersen's Current Company Details
Puori

Puori

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Growth Marketing Lead at Puori
Janni Pedersen Work Experience Details
  • Puori
    Growth Marketing Lead
    Puori Jun 2022 - Present
    Copenhagen, Dk
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  • Puori
    Growth Marketing Manager
    Puori Oct 2020 - Jun 2022
    Copenhagen, Dk
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  • Talent Garden Innovation School
    Digital Marketing Teacher
    Talent Garden Innovation School Oct 2021 - Oct 2022
    Europe, It
    Teaching the modules Analytics and Conversion Optimisation in Talent Garden's Digital Marketing course.
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  • Trendsales
    Digital Marketing Manager
    Trendsales Apr 2019 - Aug 2020
    Copenhagen C, Dk
    Responsible for planning and executing marketing activities across digital channels such as Facebook, Instagram, Google, email and apps. Collecting and analysing data for optimising campaigns and improving CPA for acquiring new users as well as engaging and retaining existing users. Developing and setting up automated app and email flows. Working closely together with the Product team to develop new app features, optimise the user journey and increase user engagement throughout the whole funnel.My daily toolbox contains: Facebook Ads Manager, Google ads (Search, Display, Remarketing, Youtube and Universal App Campaigns (UAC)), App store optimising (ASO), Leanplum, Asana, Periscope, Segment - and a bunch more.
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  • Founders
    Head Of Growth Marketing
    Founders Jan 2018 - Mar 2019
    Copenhagen, Dk, Dk
    Marketing lead for five early-stage tech startups in the Founders’ portfolio where I developed from scratch and then executed their marketing strategies. With a main focus on lead generation and CRO, I continuously ran A/B testing, analysis and optimisation of marketing activities to support decision-making and ensure next-level growth in the companies. I also ran market research and go-to-market strategies for the companies.My daily toolbox contains:Facebook Ads Manager, LinkedIn ads, AdWords search ads, Universal app campaigns (UAC), App store optimising (ASO), MailChimp, Google Analytics, Mixpanel, Hotjar, Adjust, App Annie, Webflow, Zapier, Slack, Trello, Airtable, Product Hunt, HubSpot, Intercom, Google Sheets – and a bunch more Portfolios I have worked with:Reach ActiveHeadlightDuuooWonderwerkSamestateDixie.ioMaguru
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  • Founders
    Growth Hacker
    Founders Oct 2016 - Jan 2018
    Copenhagen, Dk, Dk
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  • Lifted
    Marketing Manager
    Lifted Aug 2015 - Oct 2016
    København, Hovedstaden, Dk
    Planning and executing LIFTED’s complete range of digital marketing activities. I built the marketing function from scratch, which among other things include developing and implementing a new overall marketing strategy.
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  • Becksöndergaard
    Sales Support (Temporary Employment)
    Becksöndergaard Jun 2015 - Jul 2015
  • Cewe Nordic
    Marketing Assistant (Student Worker)
    Cewe Nordic Jan 2013 - Jan 2015
    Åbyhøj, Dk
    Translating and adapting CEWE’s Danish website and various promotional material from German into Danish (e.g. product descriptions, landing pages, apps, newsletters, press releases, annual reports)
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  • Visitdenmark
    Marketing Intern
    Visitdenmark Feb 2014 - Jun 2014
    København S, Danmark, Dk
    Branding Denmark as a travel destination in Germany through various marketing activities. I have planned, developed and implemented online campaigns in cooperation with external agencies.
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  • Ministry Of Foreign Affairs Of Denmark
    Export Trainee
    Ministry Of Foreign Affairs Of Denmark Aug 2013 - Jan 2014
    København, Copenhagen, Dk
    Branding and consulting Danish companies in their export to the German market by conducting market research and analysis of the German market with the purpose of promoting export for eight Danish companies and their products.
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  • Blu-Ei Fashion
    Sales Assistant
    Blu-Ei Fashion Jul 2012 - Jan 2014
  • Other Employments
    Sales Assistant
    Other Employments Jan 2005 - Jan 2013
    2011 - 2013: Sales Assistant, Anettes Sandwich, Aarhus2009 - 2011: Phoner, Falck, Aarhus2010: Sales Assistant, Tivoli Friheden, Aarhus2007 - 2008: Sales Assistant, Rema1000, Viborg2005 - 2007: Sales Assistant, Bilka, Viborg
  • Love Gmbh
    Office Trainee
    Love Gmbh Jul 2008 - Jul 2009

Janni Pedersen Skills

Marketing German Language Social Media Event Management Customer Service Internal And External Communications Business Communications Media Planning Google Adwords Digital Marketing Email Marketing Microsoft Office Digital Strategy Social Media Marketing Marketing Strategy Project Management Google Analytics Indesign Marketing Communications Public Relations Corporate Communications Wordpress Campaign Monitor Mailchimp Intercom Google Ads Facebook Ads Linkedin Ads Universal App Campaigns App Store Optimization Webflow Strategic Planning Business Strategy

Janni Pedersen Education Details

  • Aarhus University
    Aarhus University
    International Business Communication In German
  • Aarhus University
    Aarhus University
    Business Communication And Language In German
  • Fau Erlangen-Nürnberg
    Fau Erlangen-Nürnberg
    Communication And Media Studies
  • Digital Marketing Institute
    Digital Marketing Institute
    Digital Marketing

Frequently Asked Questions about Janni Pedersen

What company does Janni Pedersen work for?

Janni Pedersen works for Puori

What is Janni Pedersen's role at the current company?

Janni Pedersen's current role is Growth Marketing Lead at Puori.

What is Janni Pedersen's email address?

Janni Pedersen's email address is j.****@****ori.com

What schools did Janni Pedersen attend?

Janni Pedersen attended Aarhus University, Aarhus University, Fau Erlangen-Nürnberg, Digital Marketing Institute.

What are some of Janni Pedersen's interests?

Janni Pedersen has interest in Health.

What skills is Janni Pedersen known for?

Janni Pedersen has skills like Marketing, German Language, Social Media, Event Management, Customer Service, Internal And External Communications, Business Communications, Media Planning, Google Adwords, Digital Marketing, Email Marketing, Microsoft Office.

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