Start-up in the telemedicine sector, providing state-of-the-art services for remote cardiac monitoringDevelopment of the B2B marketing and commercial strategy to launch the company in the Chilean marketResponsible for marketing strategies involving the entire funnel of the company with a focus on growth KPIs and corporate marketTraining and qualification of the sales team

Responsible for the elaboration and execution of the transformation plan of the Samsung.com store into a relevant business emphasizing Martech, as well as for the development of digital marketing strategies for all categories of Samsung. Development of 360 online strategies with key players such as Google, Meta, Criteo, Awin, among others. Creation of Samsung's first Black Friday in 2015. Elaboration and implementation of the GOOP (Google + Cooperated) project in collaboration with Google and Magazine Luiza, developing and implementing the concept of retail 2.0, enabling a reliable ROAS analysis for all Samsung performance investments in retailers. This project was so successful that it attracted other partners and, for the first time, Samsung Korea's resources were allocated to sponsorship, achieving prominence in Exame magazine in 2017. Creation of the Samsung application, evolving into an additional channel of sales and contact with the consumer, becoming a success story in Latin America. B2C affiliate project management, allowing anyone to become an affiliate. Responsible for Samsung's mid/low funnel digital strategies with a focus on growth KPIs and Samsung.com's sales/UX/SEO/e-commerce platform activities. Managing the transition from Samsung's website to VTEX, addressing UX, CX and Martech issues to minimize the impact on the consumer journey during the height of the pandemic.Idealization and realization of Samsung Brazil's first live shopping event in 2021, evolving into a large-scale project by 2022 (Live Commerce). Four-time winner of Google's award for best Black Friday strategy (2016, 2017, 2018, 2022).Analysis of ROI, ROAS, inside and outside sales.

Management of all sales activities, including Marketing and Trade Marketing for Windows Phone, Windows OS and Office, as well as for Windows Phone manufacturers (Samsung / HTC / Nokia) and mobile operators VIVO / Claro / TIM with the main retailers.Participation in the planning and introduction of Windows 8 and Office 2013 products, as well as participation in all phases of pre-release, definition of subsidies, pricing (prepaid/postpaid plans), advertising and sales activities.Planning of field actions in Microsoft retail partners (Kalunga, Carrefour, Via Varejo, among others). Responsible for the development and launch of Microsoft's online training tool - Expert Zone. Development of the successful plan for the gradual withdrawal of Windows Phone 6.5 from the Brazilian market and subsequent strategic plan for the launch of Windows Phone 7, with competitor analysis and launch strategies, including price point and sales estimates.Participation in the creation of strategies and management of teams of Windows Phone promoters.

Development and implementation of product introduction plans, participating in all phases of the business, from its development to the definition of subsidies, price (prepaid/postpaid plans), advertising and sales activities.Responsible for the retail relaunch of BlackBerry at Vivo, encompassing the development of a new retail approach and new processes for field marketing and point-of-sale activities.Management of all marketing activities for the launch of BlackBerry devices.Creation and development of promotions and special offers focused on the indirect channel aligned with the price and subsidy of mobile operators.Marketing budget management.

Creation, implementation and evaluation of promotional campaigns in Sao Paulo Region that included the following activities:Subsidy and price definitions for portfolio involved in the campaignCampaign material production and distribution plan controlSales team and call center training material planningCampaign’s communication plan for sales team (sales and key accounts, sales reps, promoters, etc. Budget analysis for campaign’s approval (cost x benefit analysis)Results analysis