As the Head of Marketing at FIXED, I lead the marketing strategy and communication for a company that expands the potential of smart devices in real life by reinventing, designing, testing, and manufacturing the best accessories for smartphones, tablets, and smart wearables. With over 10 years of experience in marketing communications and advertising campaigns, I have a deep understanding of the consumer insights and the brand's target market.In my previous role as the Director of Brand Development at WMC/GREY, I was responsible for developing highly effective marketing plans and communication strategies that achieved profit and maximized the brand's long-term potential. I also contribute to the CEMS MIM alumni community as the President of the CEMS Alumni Association Prague, where I support the network of international management graduates and professionals. My mission is to create impactful and innovative marketing solutions that connect with the customers and drive growth.