Director Of Marketing, Burgerfi Carolinas
North And South Carolina
BURGERFI is recognized as one of the nation’s fastest-growing, fast-casual restaurant concepts● Spearheaded all marketing efforts for the North and South Carolina restaurant franchisees● Conducted all North and South Carolina store’s public relations, media relations, and advertising.Grew the BURGERFI brand to become a popular concept across two states● Mentored and trained in effective grassroots marketing strategies by former Bonefish Grill Development Partner, former… Show more BURGERFI is recognized as one of the nation’s fastest-growing, fast-casual restaurant concepts● Spearheaded all marketing efforts for the North and South Carolina restaurant franchisees● Conducted all North and South Carolina store’s public relations, media relations, and advertising.Grew the BURGERFI brand to become a popular concept across two states● Mentored and trained in effective grassroots marketing strategies by former Bonefish Grill Development Partner, former Bonefish Grill Joint Venture Partner, and Ex VP of Outback Steakhouse International ● Assisted the Director of Operations with sixty-day, pre-opening store checklists● Facilitated interviewing, training, and the opening of new stores in North and South Carolina● Planned and organized store grand openings for VIP guests. Responsible for invites, press releases, and ribbon cuttings by city officials● Served as the brand ambassador/face of the brand to engage target audiences in mutually beneficial events, strategic programs, and partnerships (Make-A-Wish Foundation, Cystic Fibrosis Foundation, North Carolina State University, community centers, event centers, etc.)● Developed and managed marketing content, outreach, and distribution while reporting to out-of-state corporate headquarters● Proficiently ordered store merchandise, coordinating orders with outside vendors and general managers● Managed marketing budgets● Served in restaurant management Show less