Jan S. Email & Phone Number

Saint Julian'S, Mt

After welcoming our first son in this world, our family decided to relocate and I opted to take some time off to enjoy being a father for the first time.

San Francisco, California, Us

Ownership and P&L responsibility for the community teamOwnership and P&L responsibility for the content marketing teamOwnership and P&L responsibility for the social media teamOwnership and P&L responsibility for the SEO teamOwnership and P&L responsibility for the PR teamOwnership and P&L responsibility for the influencer marketing teamOwnership and P&L responsibility for the email marketing teamOwnership and P&L responsibility for the partnerships team

St Julians, Malta, Mt

Winner of the startup of the year awards at the Malta Blockchain Summit, the sister brand to RefToken is a full stack tokensale platform that covers all aspects of launching ICOs & STOs, from company incorporation and tax planning to exchange listing. This platform is built on the RefToken stack and is our first application of its technology.

Founding and launching a blockchain based affiliate marketing platform to leverage the technological paradigm shift that the Ethereum blockchain has brought about. RefToken will 'fix' the issues that have dogged the affiliation space since inception, including withheld payments, affiliate fraud and unclear conversion attribution.

International, Oo

London, Gb

• Ownership of Marketing & Acquisition departments across all brands & verticals.• Operational responsibility for delivering NGR targets for IGT's B2C Casino channel• Responsible for directing of IGT's B2C macro level marketing strategy (brand positioning, content offering, markets, product development etc.) as well as its delivery• Responsible for the marketing & acquisition team's management, retention, recruitment & development• Promoting operational vision & strategy across all company units to deliver profitability• Managing relationships with all relevant agencies, suppliers, partners and internal stakeholders to support and execute the organizational strategy• Planning, managing and overseeing the day to day operations of our business unit• Leading player acquisition efforts (absolute ROI driven programs)• Leading CRM Team & ownership of its P&L• Leading VIP Team & ownership of its P&L• Leading Affiliate Team & ownership of its P&L• Leading Paid Search Team & ownership of its P&L• Leading Partners Team & ownership of its P&L• Leading SEO Team & ownership of its P&L• Leading Content & Community Team & ownership of its P&L

Pointe-Claire, Quebec, Ca

Note: I resigned from this position following the acquisition of PokerStars, pre-empting a round of redundancies that was carried out in September.• Ownership of Brand Positioning, Strategy & Development.• Overall P&L responsibility for the successful 360 performance of the business unit.• Responsibility for customer acquisition and retention• Ownership of brand identity, positioning and image• Responsibility for design, UX, Conversion optimization & game selection• Full operational responsibility for the Playboy Poker & Casino brands• Personnel responsibility for brand team including personal development plans and annual reviews• Orchestrating brand re-launch• Recruiting, team leadership and resource allocation• Oversight of all marketing functions (SEO, CRM, PPC, Social Media, Content Creation etc).• Initiation of marketing initiatives and campaigns• Identification and initiation of product development activities

• Ownership of Social Media, PPC, Email Marketing as well as part responsibility for the Battle of Malta and other initiatives• Full budget control & P&L responsibility for PPC across all markets/verticals• Full Social Media budget control & ROI responsibility across all markets/verticals• Full Ownership of all Social Media marketing across all markets/verticals• Initial and ongoing marketing team training/updating of developments & changes in usage terms and best practices• Development of acquired Mobile Apps into Social Games hosted on Facebook• Conceptualising and implementation of tweaks to successfully create viral usage loops in existing games• Ownership of Social Media Paid Distribution campaigns (PPC, Promoted Posts, Sponsored stories etc.)• Development of Facebook apps Across all markets and verticals. Integration of Apps in websites to drive on-site KPIs up• Data mining from FB and other social networks• Competitor fan engagement • Integration of payment systems in FB for BoM/ Social Registration for satellites• Specification and Lead development of social games, widgets and apps• Full budget control & P&L responsibility for (on/off Google) Display advertising• Full budget control & P&L responsibility for Email marketing (data acquisition, creative calendar, content etc.)• Viral content planning, promotion and diffusion across all formats (Infographics, Video, animations etc• Event Planning & Management (Battle of Malta)• A/B testing of PPC Landing pages, conversion tracking

Burmarrad, Burmarrad, Mt

eCommerce Project Leader:Full P&L and leadership responsibilities for the development and execution of online marketing strategies, sales, and global ecommerce systems for globally recognized sports products brands. Accountable for developing a global ecommerce system, strategic marketing and promotional plans for search engine marketing and optimization, social media marketing, blogs, email marketing, display ads, and online content.• Leading a six figure EU-wide ecommerce and CMS platform project. Targeting expansion to five global regions with 58 sites and 17 languages. Successfully managing direct reports, cross-functional teams and outside agencies as part of the project. • Leading the creation and development of new content including videos, social media, and Facebook apps to drive viral traffic resulting in increased brand engagement and sales.Online Marketing Manager:Established and executed online marketing directives. Developed strategic marketing and promotional plans, forecasts and budgets to grow revenue and build brand awareness through online and integrated marketing efforts with the both B2B and B2C sales teams across all product verticals• Increased Direct social reach from 0 to 50K+ in 3 Months• Saw a 15% increase in sell outs directly attributed to my activities within 3 months• Received award for marketing innovation from Swatch for this viral campaign (3K+ tags in 36 Hours)• Built Email Database of over 70K targeted individuals (within demographic/geographic criteria)• Successfully negated a new competitor’s launch activities with a viral Social Media campaign

Burmarrad, Burmarrad, Mt

Established and executed online marketing directives. Developed strategic marketing and promotional plans, forecasts and budgets to grow revenue and build brand awareness through online and integrated marketing efforts with the both B2B and B2C sales teams across all product verticals• Increased Direct social reach from 0 to 50K+ in 3 Months• Saw a 15% increase in sell outs directly attributed to my activities within 3 months• Received award for marketing innovation from Swatch for this viral campaign (3K+ tags in 36 Hours)• Built Email Database of over 70K targeted individuals (within demographic/geographic criteria)• Successfully negated a new competitor’s launch activities with a viral Social Media campaign

Burmarrad, Burmarrad, Mt

Setting sales targets/forecasts and ensuring that these are adhered toSupervision and analysis of all sales channelsFollowing of all KPIs and ensuring development was on track and with stipulated parameters Setting of marketing budgets across all product verticalsMedia buying across all mediaTraining of staffLiaison with brands vis-a-vis the local company and third partiesInventory controlAssortment selectionReporting on the brand’s performance to the BoardMyriad other tasks that come along with roles such as these

This is my way of giving something back to the sport that gives me so much satisfaction in life. As Treasurer, Press Officer & Committee Member I am involved in the daily running of the club. I am also responsible for the administration of its webpage, user forum, social media presence, as well as diffusion of press releases. Liaison with government entities, members and the public in general also fall under my remit.

Achievements:• The successful launch of five magazines and an iGaming website.• Achieving a breakeven point from the very first issue • Developing the website into the primary information resource for Maltese iGaming industry news, legislative updates and networking• The establishment of strategic partnerships with entities such as the Lotteries and Gaming Authority, Ministry of finance and various other entities to build a competitive edge over other competitors.• Launching Malta’s first International Property Exposition. • Appointed as head of sales and marketing of the company’s flagship publication within 4 months of joining.• Granted access to company funds for the conceptualization, promotion and creation of events after proving that these can provide a much higher ROI than publications, in a shorter time span with less effort.• Being invited to sit at the board of directors within 6 months of joining as a nonvoting participant and briefing the board on new and undergoing projects. Responsibilities:• Setting sales targets, and ensuring that they are reached• Managing the sales and marketing team• Deputizing for the MD during a long leave of absence (pregnancy)• Conceptualizing new products and features• Transforming concepts into actions • Writing content for media when necessary • Setting (in conjunction with the MD) company strategy for the medium to long term.• Drawing up of business and marketing plans for the short and medium term.• Allocation of budgets.• Travelling to International Fairs and Expos and representing both Set Media as well as third party clients.• Creating marketing activities and PR events.• Ensuring client’s needs are met and that one-off business is converted to repeat custom.• Smoothening over and patching up relationships when the occasional mistake did happen.• Taking personal responsibility for the larger corporate accounts and ensuring their retention.

Master’S Degree, Marketing

Education record