Building and driving Burmester global partnerships and brand marketing collaborations with automotive and luxury brands.

Active in the fields of creative brand strategy, digital strategy, brand experience, media, communications, campaign development and performance marketing for startups and lifestyle brands: store openings, brand & retail events,footfall activation, progressive PR, social media, lead generation & conversion, project lead and new business pitches. Brands & Projects: Minimum Fashion, Royal Republiq, Nightingale BVBA, PaulCamper, P & T x VOGUE, Kauf Dich Glücklich, Hedwig Bollhagen, Frau Tonis… Show more Active in the fields of creative brand strategy, digital strategy, brand experience, media, communications, campaign development and performance marketing for startups and lifestyle brands: store openings, brand & retail events,footfall activation, progressive PR, social media, lead generation & conversion, project lead and new business pitches. Brands & Projects: Minimum Fashion, Royal Republiq, Nightingale BVBA, PaulCamper, P & T x VOGUE, Kauf Dich Glücklich, Hedwig Bollhagen, Frau Tonis Parfum. Show less

Created the new Lifestyle Mobility Brand MILES • Branding & Corporate Design lead • Overall Sales & Marketing lead • Responsible for growth, brand strategy & marketing • accomplished series A € 5M funding • built up all performance and brand channels • sales funnel • website • app • UX • car branding • SEO/SEA/ASO • Facebook paid • Organic Social Media build-up • Content creation • PR • Offline campaigns • guerilla tactics • steer external agency network • legal contracts • Team new hire &… Show more Created the new Lifestyle Mobility Brand MILES • Branding & Corporate Design lead • Overall Sales & Marketing lead • Responsible for growth, brand strategy & marketing • accomplished series A € 5M funding • built up all performance and brand channels • sales funnel • website • app • UX • car branding • SEO/SEA/ASO • Facebook paid • Organic Social Media build-up • Content creation • PR • Offline campaigns • guerilla tactics • steer external agency network • legal contracts • Team new hire & structure • Reported to and co-worked directly with CEO and COO• Created new brand design. Managed creative, production and implementationprocess across all channels to go live within 6 months.• Launched new product & pricing strategy, offering transporters in free float and flexible day rental.• Enabled and accomplished Series A worth €5M. Developed product & brandstrategy to launch campaign across all on- and offline marketing channels.• Set-up all owned, earned & paid channels on limited budget, including newwebsite & app, landing pages, SEO/SEA set-up, Facebook & Google adcampaigns, CRM, guerilla, car-branding, social media strategy, OOH & PR.• Through marketing strategy, trippled customer base and turnover within 10 months,raised retention rate +15% and referrals +30%.• Product: Developed product portfolio and pricing, elaborating MILES business USP around Miles not Minutes• Re-worked full customer journey, incl. all sales funnel steps, website, app,landing pages, mail templates, newsletter design, performance ads, in-appnotifications etc.#milesnotminutes Show less

International new business and key accounts: Samsonite Europe, Esprit, Drykorn, Lee Jeans, Royal RepubliQ, KOMONO, Serax • Strategy for Lifestyle Brands • Creative communication, media-, marketing- and retail concepts • Account Direction • PR/Communication strategy and management • Social Media Strategy, -Concepts & -Management • Content production: Copywriting / Graphic Design / Photo & Video production • Creative Direction

Developed the Marketing Team in EMEA region • Built the Lee brand through innovative Strategy, Marketing and Product Campaigns • Created sell-out driving concepts for Retail & Wholesale • Full EMEA Marketing budget responsibility • Drove marketing plans, communication and information flow with key countriesKey achievements:- Set-up and optimized marketing planning & budget tools, calendars, processes and guidelines- Conceptualized, planned and rolled out EMEA Marketing Campaign… Show more Developed the Marketing Team in EMEA region • Built the Lee brand through innovative Strategy, Marketing and Product Campaigns • Created sell-out driving concepts for Retail & Wholesale • Full EMEA Marketing budget responsibility • Drove marketing plans, communication and information flow with key countriesKey achievements:- Set-up and optimized marketing planning & budget tools, calendars, processes and guidelines- Conceptualized, planned and rolled out EMEA Marketing Campaign ‘125 YEARS’ across all channels - Drove planning, set-up and execution of new e-com website - Developed country marketing plans with regional directors to grow local revenue- Created and implemented new Lee store design with retail team, architects and contractors- Store refits of Paris, London, Amsterdam & Antwerp. Fully re-worked consumer experience & VM. - Created and organized creative store opening events and retail activations; drove awareness, footfall & CRM - Developed and rolled out Pop-Up-Store concept- Reached annual Sales- and Marketing goals and delivered Ebit target Show less

built brand equity & brand awareness in Germany, Austria & Switzerland • drove sell-through • developed the Marketing Team • designed local marketing strategy and brand program according to Global Brand Strategy • set-up and implemented B2B & B2C campaigns • increased brand image and awareness for new Styles with urban cool consumer target • grew women's business by +30% through Levi's® Curve ID campaign • planned & allocated marketing budget • aligned marketing activities across marketing… Show more built brand equity & brand awareness in Germany, Austria & Switzerland • drove sell-through • developed the Marketing Team • designed local marketing strategy and brand program according to Global Brand Strategy • set-up and implemented B2B & B2C campaigns • increased brand image and awareness for new Styles with urban cool consumer target • grew women's business by +30% through Levi's® Curve ID campaign • planned & allocated marketing budget • aligned marketing activities across marketing channels • collaborated closely with GM and EU Sr. Marketing Director • member of country leadership team and Levi’s® Global Brand Council • Global Matrix Show less

brand communication strategy • planning, buying and evaluation of ATL/media and other B2C campaigns • digital marketing • music brand engagement • urban marketing • CI development • teamlead

media planning & buying catalogue productions • digital marketing • music brand engagement • developed and implemented concepts for local sales launches • teamlead

planned and sold in preorders and in-season-products with key accounts • direct sales responsibility • analyzed and optimized the assortments • implemented new SIS space • drove improvement of brand appearance at the POS • trained sales staff in VM

developed and executed a sales marketing plan • enhanced the brand • drove new business and exceeded anual sales and customer target • sell in of preorders

Famous Network GmbH - Fashion & Event ProductionsCreative direction of fashion and event productions • re-shaped agency portfolio • repositioned the FAMOUS brand • developed corporate identity • created sales & marketing strategy • executed all sales and marketing activities • built and lead agency team • created concepts for fashion shootings • followed through productions • HR, finance & legal topics

Axel Springer Media Sales UK • represented Axel Springer and SAT.1. in the UK • sold advertising space and air time to international corporates • presented and sold company portfolio to ad agencies and international marketing decision makers

Apprenticeship in Media and Publishing at Axel Springer AGwith IHK certificate