Jan Sederlöf Email & Phone Number

Helsinki, Fi

Helsinki, Fi

Helsinki, Southern Finland, Finland

Reaktor Creative is the creative spearhead of a global tech consultancy – we operate at the intersection of marketing communications, brand strategy and design, and digital product and innovation.

Helsinki

I worked with some of the biggest brands in Finland ranging from B2B, to B2C and C2C – from campaigns to film scripts, and from tone-of-voice decks to complete brand overhauls.Awards: ADC (gold), Epica (gold), Effie (grand prix, 2x gold), CLIO (silver, bronze), Eurobest (silver), Cannes Young Lions Finland (2x gold), Voitto commercial film festival (2x grand prix, 2x gold), Vuoden Huiput (=ADCE*Finland) (2x gold, 7x silver) – to name a few.

Helsinki

One brand. 6 months. Three points of view: client, creative, media.I wrote a monthly column about this revolutionary three-way internship in the "Finnish adweek" Markkinointi&Mainonta (Naturally, in Finnish): http://www.marmai.fi/kumppaniblogit/mcdonalds/

The folks over at N2 were nice enough offer me a chair to sit in whilst I was writing my thesis concerning the future roles of creative and media agencies. The thesis was backed up by N2 as well as The Finnish Association of Marketing Communication Agencies. Title: The marketing communications industry in flux – Large B2C advertiser's viewpointYou can find it here: https://www.utupub.fi/handle/10024/88955

After my exchange studies in Berlin I thought it would be cool to get some more working experience before completing my studies. No point in graduating without any experience, right? Thus, TBWA\Berlin...Picked up a bunch of useful skills and met a ton of more cool and interesting people. Worked with brands like apple, Absolut and McCafé mostly on social media metrics, content strategies, insights analysis and audience checks. It wasn't always as glamorous as one might think but looking back I wouldn't I change a thing. Working abroad is something that I can warmly recommend to anyone and hopefully will do again in the future.

After a few years of studying marketing at the TSE I really got into advertising. I was ready to work for anyone who had anything to do with it but in retrospect I'm so glad that Alex over at N2 saw some potential in me. World class marketing and world class people.After spending one cool summer at N2 I was convinced that I was at least sorta on the right path. I worked with a wide range of different tasks that included for example strategic planning, benchmarking, competitor analyses, social media campaign design and assisting creative teams and project coordinators. Also, I met a lot of cool people and learned a LOT about the industry.

Helsinki Region

I've painted walls, planted flowers, pushed papers, sold hot dogs, done dishes, shelved boxes, stacked boxes, packed boxes, unpacked boxes, shipped boxes, kicked boxes... you get the point.Some of it was really tedious, some of it was monkey-see-monkey-do, some of it was hard. Besides making a buck I also learned something from every single one of my jobs. Above all I learned the meaning of good ol' roll-up-your-sleeves type of hard work – and I've since rocked my white-collar shirts as such.

M.Sc. Economics, Major: Marketing Minors: Information System Technology, Business Law, Economic Sociology

Master's thesis: The marketing communications industry in flux – Large B2C advertiser's viewpoint Bachelor's thesis: Advertising.

Exchange Programm