Leading asset management for a select portfolio of full service Hilton and Marriott hotels with Uptown Hospitality, a highly engaged hotel ownership group focused on delivering exceptional returns for our stakeholders.

Joined Aimbridge through its acquisition of Prism Hotels & Resorts in January of 2022. Led 21 hotels (Marriott, Hilton, Hyatt, IHG and Choice brands) in full operations and 2 under construction totally $100M+ revenue and $40M+ GOP; 10 ownership groups spanning high net-worth individuals, international family office, and domestic private equity. Led Aimbridge culture everyday, achieved 95% completion rate of Aimbridge Way Immersion program, Top 5 of approximately 90 regions, grew from 45% to 95% within 3 months. Established regional standards in 22 performance metrics designed to exceed Aimbridge-wide performance standards. Led 5 hotels to #1 TripAdvisor rankings in major markets and 12 others climb within the top 5%. Led 4 hotels out of Marriott red zone leveraging Guestvoice, GXP and Qpower systems to analyze opportunities and develop action plans that produce results.

Recruited by Chief Operating Officer to support accelerated growth. Provided leadership support for 11 hotels (Hyatt, Hilton and Marriott) with revenue of $66.1M, GOP of $20.3M and flow-through of 122.3%. Analyzed HotStats profit performance and executed tactics to grow GOP index. Hand-selected to lead an asset management project for a high-profile international bank client on two Doubletree hotels in Oregon and Nebraska. Recognized for leading one of Prism’s most successful turnround hotels in the Hilton Baton Rouge. Single handedly rolled-out Hotel Effectiveness labor management systems across 11 hotels. Led 400 room, dual brand Hyatt House, Hyatt Place LAX through an office building conversion. Assisted business development with proformas and preopening budgets. Executed reputation management tactics resulting in hotels achieving #1 TripAdvisor traveler rankings.

Promoted by President for doubling annual revenue to $206M and growing EBITDA 1.3x in 5 years. Supported addition of the Hogan Hospitality Group, third-party management company, grew to 28 hotels, 3,000 keys across California, Texas, Arizona and Hawai’i. Led a team of 1,100+ hotel professionals with 6 direct reports. Maintained a 96% associate satisfaction rating and high-levels of associate engagement. Set objectives and collaborated with cross-functional teams to set key results and initiatives. Managed annual capital expenditure budget in excess of $5M for 5 hotels. Supported the acquisition of Marin Management, a third-party management company, adding 28 hotels, $94M annual revenue. Led collective bargaining agreement negotiation significantly reducing labor cost exposure. Developed strategies to take 30 corporate support associates to 100 % remote.

Recruited by President to lead three, independent full-service resorts in Hawai’i consisting of 955 keys, valued at $370M and to establish a third-party hotel management company. Led 750+ hotel professionals, 10 direct reports. Leveraged best in class technologies and strategies to increased RevPAR penetration by 12 pts, Rooms profit from 62% to 75%, Food & Beverage profit from 12% to 25% and EBITDA by 25% in 2 years, sustained increases thereafter. Instilled a “tech first" mindset sourcing over 80+ companies, partnering with 26 best in class to include Milestone Digital Marketing, Siteminder, Delphi, Google, Synxix, Akia, Whistle Messaging, Microsoft, Unifocus, Hotel Effectiveness, ADP, Guestfolio, Revinate, M3 and Yellow Dog. Modernized digital marketing strategy by optimizing websites, SEO, SEM and reporting. Established KPIs, social and email strategies, call-tracking systems and remarketing resulting in significant increases in web traffic, shop rates, conversion rates and direct revenue. Re-engineered revenue distribution ecosystems, worked through legacy mindsets, systems and configurations to upgrade PMS, realign room inventory mapping, implemented Siteminder. Modernized expense control systems and workflows, established staffing guides, forecasting, scheduling and collaboration reducing direct labor cost by 30%. Implemented Yellow Dog inventory system reducing food, beverage and supply cost by 23%.