Pauline Jansen Email & Phone Number

Diemen, NH, NL

Amsterdam, North Holland, Netherlands

• Lead the development and execution of the go-to-market field marketing plans to support specific growth initiatives for the UK, NL, ES, CH & SE.
• Manage brand awareness and demand creation campaigns across various channels (Linear TV, Connected TV, Radio, Streaming Audio, Out of Home, Online Video, Display etc.)
• Leading brand partnerships for custom content in B2C and B2B markets
• Localize and adapt global content and programs that achieve sales targets including new product launches.
• Analyze market trends and competitor activities to identify opportunities.
• Manage all digital media channels in the Small Business, Consumer marketing & Gaming segment.

Amsterdam, Noord-Holland, Nederland

• Enhanced customer journeys with compelling content tailored to the SME market, ensuring alignment with Vattenfall's strategy and brand.
• Directed content strategy and execution, including the development and implementation of content plans, analysis and optimization of customer journeys, and the establishment of analytics dashboards.
• Achieved a significant improvement in NPS, increased the score from -10 to 0.

Diemen, Provincie Noord-Holland, Nederland

• Developed and implemented marketing strategies (for the credit card department, ICS) based on customer needs, focusing on enhancing the customer journey through targeted content and improvements.
• Led projects including the setup of email campaigns, creation of value propositions, formation of partnerships, and design of joint campaigns with partners, resulting in a 15% reduction in churn.

Amsterdam

• Retained existing B2B customers through various channels, including MijnDTG (approximately 70,000 users) and a chatbot.
• Digitized customer services by implementing digital improvements, such as a chatbot and live chat, resulting in a growth to approximately 70,000 MijnDTG users per month within a year.

• Clockwork is the Digital Engagement Agency of Ordina.
• As a consultant, worked on projects focused on customer experience, innovation, and engagement across all touchpoints.
• Provided strategic and operational advice to organizations such as Philips, ABN AMRO, and Rabobank.
• Led projects that included enhancing apps and functionalities, collaborating with third parties to improve user experience, and developing content and campaigns in partnership with agencies.

• As part of the PR and communication strategy, I ensured communication consistency by developing various communication materials, strengthening the EMS brand, and maintaining adherence to brand guidelines.
• To achieve this goal, I handled copywriting, editing, and proofreading for all marketing materials, including content for the corporate website and digital newsletter. Additionally, I expanded relationships with.

Amsterdam Area, Netherlands

Execute various assignments including project coordinator translations at the VU Language Center and municipality of Zaanstad as event coordinator.

Master, Communication Science

Bachelor, Communication Science

Bachelor, Human Resource Management

Bachelor, Course Indesign

Creative Writing (Seo)