Marketing professional driving growth for B2B companies by creating, communicating, and capitalizing on customer value. Translates the vision into a robust marketing strategy and practical execution.➡ InterviewShe:"Roy, you're a different kind of B2B marketing professional than I typically encounter."Me:"Uhhhmmmm, okay?"She:"Sorry, that came out wrong. You demonstrate a clear goal for where you want to take the marketing department and, in fact, this company. You have an in-depth understanding of customer desires and skillfully translate them into new propositions. It seems you have an open dialog with other departments within the company, allowing you to effectively convey customer wishes to your colleagues. With your pricing strategy, you transform the accrued customer value into value for the company."➡ MarketingAs a Marketing Manager, Marketing Director, or CMO, you have numerous levers at your disposal to achieve a company's strategic objectives and bring a vision to life. In the manufacturing industry, these objectives are typically expressed in terms of EBIT. While turnover growth is important, most companies are ultimately evaluated by their profitability. As a B2B marketer, that business objective becomes your own, but it all starts with the customer.➡ Director of Customer ValueOn LinkedIn, a marketer was recently referred to as a "director of customer value," a term I wholeheartedly embrace. Like a film director, you have a set to work with. You know which emotions you want to evoke in your audience in each scene. To achieve this, you have an arsenal of actors, props, lighting and sound at your disposal. A director skillfully adjusts the combination of all these elements to create a result that is perfect in the eyes of the viewer. Ultimately, the viewer rewards your work with a ticket or a stream.In B2B marketing, in my view, it's no different. It starts with the customer, your audience. Your customer is not everyone with two eyes but a unique group, a segment, that you aim to resonate with through your offerings. The proposition must be positively distinctive in the eyes of the customer you've selected, setting it apart from the often endless alternatives to meet their needs. This positive distinctiveness is rewarded with customer value in the form of time and money.➡ Medium-sized B2B EnterprisesAfter specializing in digital marketing for several years, I now focus on strategic, sustainable business growth, primarily for medium-sized B2B companies, particularly in the international manufacturing industry.