Roy Janssen Email & Phone Number

Venlo, Li, Nl

Eindhoven, The Netherlands

Leading the corporate Marketing Communications Department of DAF Trucks.

Venlo, Limburg, Netherlands

Ik bouw aan het beste B2B marketingbureau van het zuiden. Ondertussen werk ik aan marketing opdrachten bij toffe B2B bedrijven. Afhankelijk van de uitdaging doe ik dat ad hoc of op projectbasis. Recente klussen- Positionering & Messaging- Go to market strategie - In kaart brengen verbeterpunten in de klantreis- Klant(waarde) onderzoek- Digital marketingOok stappen maken of eens vrijblijvend sparren? Stuur gerust een DM of bel 06-30242079.Ik voel me het meest thuis in de maakindustrie en agrosector. De meeste opdrachtgevers waar ik voor werk hebben een jaaromzet tussen de 5 en 75 mEUR.Klus in gedachte? -> 0630242079

Roermond, Limburg, Netherlands

P&L responsible for Urban Climate Adaptation, including Rockflow, filtration and sportsMain responsibility areas:👉 Overall market strategy👉 Marketing mix (product / value proposition, price, placement & promotion)👉 Business & market developmentRockflow infiltrates rainwater in the urban area. For centuries, we've been used to transporting fresh water into our cities and using a network of sewer systems to get rid of excessive water. Due to urbanisation and climate change, that way of working is under pressure. Urbanisation leads to paved surface; an area where rainwater cannot seep away into the soil. Transporting the water out of the city is not an option. Continuously putting in a bigger pipe is expensive and is dependent on the weakest network link during heavy downpours. Moreover, transporting the water leads to a shortage in the urban areas, giving the much-needed urban green a hard time surviving the hot summer. With Rockflow we infiltrate rather than transport rainwater. In underground systems made of stone wool we capture rainwater. Immediately after, the water can find its way into the soil, creating a healthier urban water balance. Because we no longer need an expensive pipe network for rainwater, we cut municipality cost for rainwater handling in half. Rockflow is made from stone wool. A dense network of stone fibres creates strength as well as a water-holding capacity of up to 95%.At Rockflow, we believe we can enhance modern living. We build sustainable and durable solutions for urban rainwater. We prevent flooding after heavy rainfall and make water accessible to keep the urban green green.

Roermond, Limburg, Netherlands

👉 Business, marketing and sales strategy and activation👉 Transforming from product leadership to operational excellence👉 Value based pricingManagement Team member---------------------------Markets: Automotive, Civil Engineering & Infrastructure

Venlo

At Scelta, everything evolves around the mushroom. In 7 state of art production facilities, we add value to Dutch mushrooms by means of preserving, creating veggie snacks and taste enhancers. We sell to 700 partners in 75 countries who operate in food service, food retail and food industry. Every day, people around the world enjoy our mushrooms on their pizza, burger in a soup, pasta or sauce. We’ve built the company on three solid pillars: taste, health and sustainability and are known in the industry for our constant ‘winnovations’ that we bring to market.“If you always do what you’ve always done, you will always get what you’ve always got”Fueled by a changing customer behavior, the market in which Scelta operates is changing more rapidly than ever before. The company product portfolio is on par with global trends like vegan and sustainability. The marketing challenge in the organization, therefore, doesn’t focus on what to sell but on why, where and how. Goals- Take a leading role in realizing double-digit growth ambitions- Build a professional marketing department which extends creating sales support materialsAchievements- The launch of multilingual lead generating website- Go-to-market strategy for food service product- CRM introduction- Introducing brand bookWhile- Transforming market data, market studies, and customer visits into commercial insights- Supporting recently added factories with NPD pipeline and sales forecast- Building and activating social media content strategy- Creating sales support tools and platforms- Maintaining in close contact with the press- Maintaining relationships with over 30 charities---------------------Industry: Food processing

Oostrum (Hq), The Netherlands

Global responsible for digital marketing strategy and execution of the Cordstrap brand. Working at the crossroad between marketing, sales, IT and business development.Activities- Grow the multilingual website (13 languages) in order to generate sales leads.- Train global sales staff in using social media (Facebook and Linkedin) as part of their consultative sales skills- Develop content calendar - CRM integration of (future) customer data points- Assist business development in data analyticsAchievements- YOY growth of website visitors and sales leads which resulted in top-line revenue.Keywords- Content Marketing- Lead Generation- Data Analytics- Digital Transformation- CRM- Social Selling on LinkedIn- Global sales team- Value Based Selling- Google Analytics, Search Console, Adwords

Panningen

As e-marketer, I’m responsible for the online presence and visibility of the Bruynzeel Storage Systems brand in Northwest Europe. Generating sales leads together with the international team of marketers in nine countries.I’m responsible for the overall online strategy, budget and development projects. Part of my job role is training the Bruynzeel marketers to reach their local marketing goals and contributing to the (offline) sales process using online tools like Google Analytics, Adwords and Webmaster Tools.Development projects cover the implementation of marketing automation systems, CMS and CRM software. These projects result in a significant decrease of online operational running cost, increase of online traffic and measurable attribution of marketing spend to the sales process.----------------------------------------------Bruynzeel Storage Systems develops, manufactures, sells and maintains innovative storage solutions for offices, archives, museums and warehouses.As a producer, consultant and installer, Bruynzeel Storage Systems is a market leader in the development of space-saving archiving and storage systems. The company’s head office and factory are located on a single site in Panningen, Netherlands, covering an area of ​​28,000 m2. Bruynzeel sells in nine European countries through dedicated sales offices and globally via a network of distributors in 43 countries.Keywords* Marketing Automation (Act-on, Salesfusion)* Content marketing in Wordpress* CRM* Buyer persona's* Google Analytics, Search Console, Adwords* Customer Journey

Venlo

Je komt bij Leolux binnen en je ruikt hout en leer. Het bedrijf maakt zitmeubelen van topkwaliteit, bestemd voor het luxe segment. Deze worden verkocht via een wereldwijd netwerk van dealers en agenten waarbij de nadruk ligt op de Nederlandse markt. Hoe voeg je in dit maakbedrijf waarde toe voor de dealer, naast het leveren van een perfect product? Ons antwoord was een salescockpit. Op toerbeurt nodigden we onze dealers uit. Tijdens een intensieve sessie vertaalden we data over onze gezamenlijke klanten naar inzichten en kansen. Zo keken we naar rendementen van meubels op de winkelvloer in vergelijking met andere dealers. Dat hadden we afgekeken van categoriemanagement in de retail. Met mystery shoppers brachten we de servicegraad in kaart en online zetten we een groeistrategie neer voor het trekken van meer bezoek naar de winkel. ResultaatVan een gesprek tussen fabrikant en dealer over marges naar een constructief gesprek over het beter bedienen van klanten en gezamenlijk omzetgroei. Deze sales cockpit bestond uit de (toenmalig) CEO Frank van Werkum, Business Controller Erwin van Heel en mijzelf.Keywords* SEO Search Engine Optimization* SEA Search Engine Advertizing* E-mail marketing* Portfolio management* Data visualisatie* Retail

Venlo

Bij Leolux gestart als Brand Loyalty Manager met als doel eindconsumenten langer bij het merk betrokken te houden. Vanwege mijn affiniteit met -en liefde voor- online marketing doorgegroeid naar Online Marketing Manager.

Master’S Degree, Executive Master Of Marketing (Msc), 8,5 (A+)

Thesis: Digital Marketing to grow Key Account Management in B2B Read the highlights of my thesis here: https://www.royjanssen.com/studie.

Master’S Degree, Business Communication And Digital Media (Ma), 8 (A)

Thesis: Een studie naar de effecten van visuele hyperbolen in advertenties

Bachelor’S Degree, Vrijetijdsmanagment, Hospitality & Conference Management

Activities and Societies: Afstudeerstage: De Koel Catering, Venlo

Bachelor'S Degree, Management Toeristisch Bedrijf, Bedrijfscommunicatie

Activities and Societies: Afstudeerstage: Imago-onderzoek voor Theater De Maaspoort, Venlo.

Bachelor’S Degree, Management Recreatieonderneming

Activities and Societies: Afstudeerstage: Center Parcs Loohorst, Front Office

Commerciele Economie

High School, Havo

Activities and Societies: Nederlands, Engels, Duits, Wiskunde A, Handelsrekenen, Economie