WHAT IS THE STORY OF MY CAREER? I am Marketing & Communications Director at Econocom Belux and CSR Manager. I built up B2B marketing & communications experience and expertise, working at national and international level for US and European companies. With a university degree in both Linguistics and Communication Sciences, I started my career abroad (Austria, US). Upon my return to Belgium, I worked for the Communications Department at UGent. After 5 years, I waved my academic career goodbye and stepped into the private sector. After national and international roles at Dun & Bradstreet, I joined Econocom's HQ marketing team as product marketeer, traveling 20-30% of my time. Since the 2015 decentralization of the marketing team, I'm heading the Belux marketing & communications department. WHO I WORK FOR? Econocom is a digital general contractor (DGC). The group conceives, finances and facilitates the digital transformation of large firms and public organizations. It has 49 years’ experience and is the only market player offering versatile expertise through a combination of project financing, equipment distribution and digital services. The group operates in 16 countries, with over 8,750 employees. It made €2,718m in revenue in 2022. Econocom is listed on Euronext in Brussels, on the BEL Mid and Family Business indexes.SO WHAT IS IT I REALLY DO? My roles and responsibilities: - Active contribution to the Belux growth strategy - Development and monitoring of corporate branding and employer branding - Planning and implementation of internal & external communication projects and CSR activities- Portfolio and operational marketing; digital marketing; content management, lead generation, to increase customer retention and satisfaction- Stakeholder management: manage and monitor relations with third-party vendors, including 1 tier business partners, external agencies, designers, copywriters, and associated budgets to ensure strategic and cost-effective use of services;- Project management in a fast-paced B2B and B2B2C environment - People and budget management - Communications track record for 2 acquisitions: BIS, B2B carve-out of Switch- External speaker on circular economy for FOD Economie, KULeuven, UHasselt, Vlaanderen Circulair, VOKAWHAT I DO DURING MY SPARE TIME? 🥾 I love to walk and jog in nature 👀 I read and read and read - mainly fiction🖼 I use my museum pass intensively 🚗 I've always enjoyed traveling 🔊 Always in for a good podcast