Managed annual marketing budget and created, managed and implemented integrated marketing plan including digital marketing campaigns. Utilized online paid advertising, database marketing, email marketing, SEO, landing pages & social media resulting in measurable increases in number of prospects and qualified leads. • Managed Google AdWords and Bing/Yahoo pay per click (PPC) budgets and campaigns to drive traffic, new user signups and sales while decreasing cost per acquisition by 35%.• Increased new user online signups by 45% through email marketing and PPC.• Implemented new landing page platform, redesigned landing pages and leveraged A/B testing resulting in an average increase in conversions from 12% to 35%.• Redesigned sales page resulting in a 13% increase of online sales.• Increased email open rates by 27% and click through rates by 21% to drive visibility and sales to an established online business.• Grew social media likes and followers an average of 15% to over 22k Twitter Followers and over 7k Facebook Likes leveraging organic and paid campaigns to increase brand visibility & engagement.• Managed existing strategic alliances and built new ones to generate new users and build brand equity.

Coached a diverse group of over 200 clients from around the world to develop an online business from establishing a business focus, market research, strategy, product sourcing, profitability, branding, website development, driving traffic, SEO, metrics and reporting.

Developed and implemented the first marketing plan for an established career services company that resulted in a 71% annual sales increase and 77% gross revenue growth.• Managed day to day lead generation process through email marketing, website and social media. • Conducted marketing research to identify opportunities and challenges. Provided ongoing reporting on prospecting and sales to measure progress against goals.• Led and managed company rebranding both strategically and tactically from a new name, logo selection, to website redesign and roll out. Leveraged market research and understanding of industry, competitors, and client needs.• Created marketing, business and strategic plans, reports, manuals and process documentation that identified opportunities to increase efficiency, strengthen customer service, create revenue and improve margin.• Planned and implemented marketing for the opening of a new office in Charlotte, NC. Provided prospect and sales projections, operational planning, and managed ongoing marketing efforts.

As an external change agent, grow capacity of businesses and individuals by providing business consulting, training, and coaching to business owners, executives and individuals worldwide. • Led over 50 customized MindManager software training classes via the web and in person. Representative clients included Coca Cola Enterprises, Federal Reserve Bank of New York, Intrado, Office of Attorney General, State of Texas. • Developed over 20 capital funding proposals for emerging high technology companies including financial forecasting, marketing research, competitive analysis, marketing and operations.• Conducted business coaching and facilitated strategic planning sessions in organizations.• Coached over 100 individuals in personal and professional development.• Managed the entire sales process from lead generation to sale. Generated leads through public speaking, networking, e-newsletter, web marketing and alliances.

Served as point of contact for all training related activities, managed relationships with external trainers, developed and implemented new processes to grow training revenue.• Delivered in person and web based software training to clients such as AMD, E-Myth, Chrysler, CareerBuilder and Bayer.• Conceptualized and developed a process flow for a new training portal for certified software trainers.• Delivered web based software demonstrations & feature updates with sales teams to clients and prospects.

Created best practices, identified and evaluated information sources and integrity, and established and grew relationships with stake holders, managers, and analysts to develop and deliver in depth monthly close reporting and ad hoc reporting for Cellular and Prepaid. • Managed analysts to support ongoing and ad hoc reporting while consistently increasing reporting quality and capacity.• Identified risks and over $32M in revenue opportunities in Cellular and Prepaid markets through in depth analysis of business and financial data. • Consolidated financial data into P&L’s for SBU’s (Data, International, and Conferencing) to evaluate results versus assumptions of business models.

Developed reporting processes including identifying metrics, establishing and implementing quality and delivery standards, and continually expanding reporting capacity and deliverables for newly created Prepaid Strategic Business Unit.• Hired, managed, and coached a staff of analysts to support data collection, consolidation and synthesis, and compensation planning to drive sales to $100M+ revenue target.• Developed and managed Prepaid Intranet (web based) reporting system to provide ongoing visibility into SBU activity and risks.

• Synthesized data to create dashboard reports on internal business indicators and sales for $1.5B Territory Market. • Developed Intranet reporting system and quality standards for newly created Prepaid Strategic Business Unit.

Established and managed market research division at the Georgia World Congress Center (GWCC). Grew revenue opportunities and economic impact through primary and secondary research and by serving as a change agent to evolve GWCC from a commodity based facility to a value added marketing based facility.