As an eCommerce Strategic Planner, I deliver Category Management categories online strategy and improve the online customer experience. I partner with TVs, Home Theater, Portable Audio, Smart Home, Appliances, Digital Imaging, Drones & Movies. I have a strong understanding of E-Commerce metrics and drive holistic results towards Online Revenue, Operating Income and Net Promoter Score. I oversee and execute the Digital Merchandising presentation using customer insights and analytics to optimize experience. I provide strategic support for Merchants and Senior Merchants to develop and execute customer focused initiatives online.

I represent BestBuy.com at the product category level by providing online channel expertise while executing company and category-specific strategies. I merchandise the Video Gaming category for Best Buy.• Manage end-to-end website & mobile planning for multiple BestBuy.com product categories• Responsible for website assortment, layout, content, promotions, analytics, vendor relationships, brand stores, & P&L• Collaborate with vendors on weekly promotions, advertising and product launches, including negotiation of sell-through credits and MDF fundingCategories Managed:Video Gaming Hardware, Video Gaming Software, Video Gaming Accessories, Digital, POSA, Gamer's Club Unlocked rewards program.

Category Planning for Streaming Media Players, Blu-ray, DVD and Portable DVD Players. TV & Home Theater Accessories, Projectors, TV Mounts and Furniture.• Plan, market & execute iconic streaming media player launches • Create dotcom bundles, conditional offers, digital offers, gift with purchase and free shipping offers using various database tools• Analyze dot com traffic, clicks, trends and promotional results using Adobe Site Catalyst and Oracle Retek IS• Submit and approve marketing content for additional promotional levers, such as weekly brand emails and social media promotions• Optimize promotional verbiage and product detail pages using SEO terminology

I assist in implementing Best Buy's online strategy and objectives through execution of retail processes. I'm responsible for Assortment Management which includes the online sku setup process and supporting products throughout the entire life cycle. I work cross-functionally with the merchandise item specialists, creative, operations and business teams on product launch dates and timing that ensure successful product launches. I provide updated reporting on traffic, customer and competitive information.• Drive Category Conversion, Revenue, Profit, and positive NPS outcomes across all views of BestBuy.com.• Develops a strong e-Commerce POV utilizing business metrics and analysis within category through online analytics tools and shares insights and customer engagement data on a recurring rhythm through performance recaps and action planning.• Understands e-Commerce competitive set and industry best practices to ensure Best Buy has a clear view into strengths, opportunities, weaknesses and threats within assigned category.

My collaboration with gaming digital operations has allowed me to assist in piloting Best Buy’s digital downloadable games. I worked with a variety of teams to provide clarity and help build a template on how to create digital gaming SKUs. The implementation of digital skus has allowed gaming software to reach an entirely new platform which in turn allows Best Buy to compete on a broad new level of digital entertainment. Gaming market share is directly impacted by the use of digital pre-order bonus and the successful execution of fulfilling digital purchases. Digital exclusives and offers allow Best Buy to compete against the more flexible specialty retailers.

• Expert in Assortment Management process in a high-volume sku category• Created weekly dashboards, category reviews, market share recaps & seasonal trends.• Experience in buying, inventory planning, business acumen and maintaining P&LIn my core responsibilities as a Merchant Analyst I provide support to Merchants and Sr. Merchants in a variety of areas to build sales and margin for Video Game Software. My role is responsible for the tactical execution of the Home Business Category. I generate and analyze reports such as the weekly Video Game Post Mortem which relates sales and margins utilizing BPM tool, Business Objects and Excel. I provide tactical support for assortment and promotional planning which include PM entry and SKU creation/maintenance. I’m responsible for creating and maintaining successful vendor relationships which include handling highly confidential information that vendors place trust in my credibility. My position as a Gaming Merchant Analyst is very fast paced with multiple priorities and requires attention to detail and organizational skills. I create logical plans for activities based on how they impact other parts of the business needs while balancing and prioritizing activities to make sure critical items are addressed. My work integrity is very important and allows my goal for quality while raising concern and keeping others aware of workload and potential conflicting commitments.

• Supervised a team of 8 direct reports and provided guidance to other sales associates• Excellent teamwork & interpersonal skills with proven record of building strong relationships.• Exceptional customer service skills which lead to innovative customer centricity sales training• Handled proprietary information with discretion and confidentiality• Managed training, scheduling, developmental coaching, objective setting and performance feedback