With over 20 years of experience in marketing and business development, I am a passionate and results-oriented leader who drives growth and innovation for premium leading brands in the automotive and consumer electronics industries. As the Marketing&Communications Director for Passenger and Commercial Vehicles at Hyundai Motor Brasil, I oversee the strategic planning, execution, and evaluation of all marketing initiatives for the LATAM region, managing a multi-disciplinary and multicultural team and collaborating with internal and external stakeholders.My core competencies include brand management, product development, trade and consumer marketing, sports marketing, B2B and B2C, and go-to-market projects. I have successfully led global and regional projects, such as the Formula 1 activation for Pirelli, the premium and prestige activation for Samsung Electronics in Latin America, and the retail marketing and new business development for Whirlpool. I have also developed strong relationships with decision makers at the C-level, director, and senior management positions across different disciplines and industries. My mission is to create value for the customers, the company, and the society, leveraging my analytical and consulting skills, my win-win approach, and my passion for marketing.