José Antonio (Janto) Fernández González

José Antonio (Janto) Fernández González Email and Phone Number

Founder and Creative Storyteller @ Modester
Madrid, ES
José Antonio (Janto) Fernández González's Location
Madrid, Community of Madrid, Spain, Spain
José Antonio (Janto) Fernández González's Contact Details

José Antonio (Janto) Fernández González personal email

About José Antonio (Janto) Fernández González

Communications and marketing professional with extensive experience in digital media and entertainment. I have led projects of digital content strategy, brand experience, branded content and brand strategy. I am currently having a great time thanks to the stories I create assisted by generative artificial intelligence.Working with multinationals and highly demanding environments has allowed me to adapt to diverse sectors and local markets. With a creative and strategic approach, I have managed teams, clients and suppliers both in Spain and in Latin America.I believe that valuable content, memorable experiences and meaningful stories are key elements to capture attention and create genuine connections with demanding audiences.Before my return to Spain, I lived in Colombia for 6 months, putting my experience in communication at the service of the peace process. My projects were developed around post-conflict cooperation and health-care.Publications (listed below): +15 articles about education, social projects, travel, critical thinking, content marketing, digital communication and knowledge management.* More personal information and social media at: http://bit.ly/about_janto

José Antonio (Janto) Fernández González's Current Company Details
Modester

Modester

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Founder and Creative Storyteller
Madrid, ES
Website:
soymodester.com
Employees:
1
José Antonio (Janto) Fernández González Work Experience Details
  • Modester
    Founder And Creative Storyteller
    Modester
    Madrid, Es
  • Modester
    Founder & Creative Storyteller
    Modester Mar 2024 - Present
  • Welink
    Partnership Activation Manager
    Welink Feb 2023 - Mar 2024
  • Wink Transforming Through Digital
    Esports & Gaming Branded Content Account Manager
    Wink Transforming Through Digital May 2018 - Jan 2023
    Madrid Area, Spain
    - Management of the longest-running branded content project of a telco in the gaming territory: Esports Vodafone + yuGamers (Vodafone yu)- Creation of shows for TV and digital platforms with distribution of pieces adapted to social media.- Audience development within the brand owned media through entertainment content with maximum engagement (Twitch)- Esports club sponsorship management with brand experience activations in events and digital media, including influencer marketing.- Support to the New Business area to detect opportunities and integrate them into clients, as well as the ideation, design and implementation of new products and services within the unit.
  • Freelance
    Content, Digital Marketing & Events Consultant
    Freelance Mar 2015 - Apr 2018
    Sydney (Australia), Bogotá (Colombia) & Madrid (Spain)
    - Travel blogger: +6 months traveling through South America, reporting about social actions and human projects with a special focus on improving education, maintaining peace and cooperation.- Social Media content creation, video edition and blog post writing. - Communications advice for civil society organizations of South America (Evalutile-Chile, Hablemos de Paz-Colombia, i.a.).- Strategic consultancy with the objective of increasing awareness of social actions and to strengthen relationships with local/national partners focusing on building knowledge through events and digital content.- Planning and execution of reconciliation and peace pedagogy dynamics with FARC guerrilla in ZVTN (Icononzo, Tolima-Colombia).- Consultancy for Australian and Colombian companies about digital platforms performance and digital content planning (Be Irreverent, Colsanitas Colombia, i.a.). Quantitative and qualitative analysis of editorial plans in order to build the digital content strategy.
  • Territorio Creativo
    Digital Content Planner & Events Coordinator
    Territorio Creativo Mar 2014 - Mar 2015
    Madrid (Spain) & Bogotá (Colombia)
    - Management of teams, projects, clients and suppliers both in Spain and Latin America.- Dynamization of Good Rebels internal communications community focusing on knowledge building and projects discussion.- Planning and management of international events, including the coordination of speakers, the management of email campaigns (newsletters) and the conduct of events.- Reporting to the Marketing Director about KPIs and the digital environment of brands with an strategic/tactical approach, according to and understanding the needs of the clients.- Audit of commercial and communication processes in order to develop offline and online content marketing strategies.* My responsibilities and experience are explained in each project. [Sections below]
  • Territorio Creativo
    Community Manager & Events Coordinator
    Territorio Creativo Sep 2012 - Feb 2014
    Madrid (Spain) & Bogotá (Colombia)
    - Sent to Bogotá to develop and transfer the company's know-how to local teams, as well as enhancing the internal communication and culture.- Research the Colombian market to learn about new processes for the implementation in the Spanish office.- Negotiation of contracts with suppliers and development of alliances with partners within local and national markets.- Creation and management of digital communities and content (blog, audiovisual, infographics, etc.) including NGO projects.- Live coverage of social media events both in Spain and Latin America.- Online monitoring and social listening analysis. Tracking the brand's reputation, customer sector events and digital media to identify trends, problems and opportunities in the national market.* My responsibilities and experience are explained in each project. [Sections below]
  • Hablatumusica
    Press, Events & Culture Manager
    Hablatumusica Feb 2011 - Feb 2014
    Madrid Area, Spain
    - Strengthening the external communications through direct and continuous contact with the main stakeholders: readers, producers and groups of the indie music scene.- Accreditations management for concerts, festivals and interviews with artists.- Assistance in the creation and management of the 2.0 writing team with new media tools and press release adaptation.- Advice in the implementation of the corporate culture strategy: concepts and processes of internal communications.- Consulting about management, measurement and graphic design of social media platforms.
  • Marketing Surfers
    Community Manager
    Marketing Surfers Nov 2011 - May 2012
    Madrid Area, Spain
    - Brand digital content creation and social media communication as well as management of relations with the users.- Corporate reputation analysis through online monitoring.- Profile design for Facebook, Twitter, YouTube, Instagram, etc.- Social Media analysis for strategic improvements.- Benchmarking and testing of new digital tools for its implementation in the commercial process according to the needs of the client.I'll explain in this video (spanish):
  • Havas Sports & Entertainment
    Digital Communications Trainee
    Havas Sports & Entertainment Nov 2010 - May 2011
    Madrid Area, Spain
    - Supporting the account team in all tasks and being the connectors between brands and online platforms: Briefing analysis, discussion with creative teams and search of concepts, formats and advertising media.- Proposal of non-conventional advertising solutions within the online media scene, focusing on branded generated content for the brand and user participation.- Knowledge of the most innovative online formats as well as understanding the resources available to support brand needs.== CLIENTS: LVMH (Guerlain, Loewe, Dior, Givenchy), El Corte Inglés, Peugeot, Citröen, KIA, Hyundai, Repsol...

José Antonio (Janto) Fernández González Skills

Marketing Digital Social Media Marketing Publicidad En Internet Community Management Digital Marketing Wordpress Content Strategy Publicidad Web 2.0 Google Analytics Blogs Mercadotecnia Mercadotecnia En Medios Sociales Online Advertising Social Media Measurement Music Industry Online Marketing Content Marketing Photoshop Estrategias De Contenido Public Relations Capacidad De Trabajo En Equipo Latam Colombia Blogging Estrategia Digital Advertising Marketing De Contenidos Social Media Marketing Marketing En Internet Redes Sociales Medios Digitales Microsoft Office Servicios Al Cliente Presentaciones De Ventas Aptitudes Para Hacer Presentaciones Esports Branded Content Proyecto De Trabajo

José Antonio (Janto) Fernández González Education Details

Frequently Asked Questions about José Antonio (Janto) Fernández González

What company does José Antonio (Janto) Fernández González work for?

José Antonio (Janto) Fernández González works for Modester

What is José Antonio (Janto) Fernández González's role at the current company?

José Antonio (Janto) Fernández González's current role is Founder and Creative Storyteller.

What is José Antonio (Janto) Fernández González's email address?

José Antonio (Janto) Fernández González's email address is ja****@****ail.com

What schools did José Antonio (Janto) Fernández González attend?

José Antonio (Janto) Fernández González attended Ilsc Business College (Sydney), Universidad Francisco De Vitoria, Universidad Francisco De Vitoria.

What are some of José Antonio (Janto) Fernández González's interests?

José Antonio (Janto) Fernández González has interest in Social Services, Tic, Viajar, Cine, Nuevas Tecnologías.

What skills is José Antonio (Janto) Fernández González known for?

José Antonio (Janto) Fernández González has skills like Marketing Digital, Social Media Marketing, Publicidad En Internet, Community Management, Digital Marketing, Wordpress, Content Strategy, Publicidad, Web 2.0, Google Analytics, Blogs, Mercadotecnia.

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