John is a seasoned managing director and business development expert with a proven track record of driving significant brand value growth for organizations like LIV Golf, Malbon, Nike and L.A.B. With over 20 years of experience in the finance and consumer goods industries, John has successfully orchestrated transformative internal growth strategies complimented with M&A that have not only disrupted markets but also shaped industry protocol. Throughout his career, John has demonstrated a keen ability to understand competitive landscapes, consumer behavior, and emerging trends, allowing him to craft compelling products that resonate deeply with target audiences. His strategic vision has been instrumental in turning around underperforming brands, launching new innovation and expanding IP resulting in measurable increases in equity for clients year-over-year.John has been recognized with several industry awards for excellence in innovation married with performance. He continues to push the boundaries of optimizing opportunity with complimentary brands while surpassing KPI expectations for shareholders. His collaborative approach shapes ecosystems for monetizing community engagement through product and cultural initiatives.