Janvi Kaur Panesar Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Ahmedabad, Gujarat, India

Noida Area, India

- Executed a variety of roles within the department specifically developed social media marketing strategies, PR Communication strategies while handling E-commerce operational management.- Developed the social media marketing calendar. Worked as a liaison between the digital marketing agency and the organisation to increase the digital presence while driving e-commerce traffic.- Assisted the director of business in managing marketing budget spend and expense tracking, including events, influencer marketing and giveaways.- Developed marketing and press collaterals for campaigns while creating a customer-focused copy with the appropriate tonality.- Served as the first contact for media Maintained a cordial relationship with global fashion & lifestyle content creators, influencers, and celebrity stylists.

New Delhi, India

Brands handled: Armani Exchange, GStar Raw, Paul Smith and Luxe Bridge.- Collaborated and strategised SMS marketing campaigns for key time periods with the CRM team.- Collaborated and strategised marketing campaigns and execution plan with senior management forums that cultivated audience, increased web presence and enhanced brand awareness while monitoring the success through media analytics, KPIs and dashboard.- Collaborated with the digital marketing team to boost ad’s on social media and help analyze the fund allocation and customer target.- Developed Facebook advertising and promotional offer collaterals with informational imagery and videos.- Assisted in new collection launch events by engaging and maintaining relationships with social media influencers to drive traffic to the business.- Prepared strategic trend reports measuring Press Coverage.- Analysed and profiled Paul Smith's lapsed customer database to increase sales and reach clients through outbound calling.

Pune

The best way to describe the experience would be entrepreneurial. From setting up the mandate for retailers onboarding to carving out strategies to foster customer relationship and consumer loyalty across all product assortments.- Secured contracts with 4 new retailers to shelve the JODI product line in their stores on a B2B commission-based business model. Saved 10% on commission costs to the firm by negotiating lower commission margins with the 4 retails onboarded.- Increased revenue by 20% for the firm by handling end to end process from ordering to invoicing with existing and new retailers.- Lead a team of 6 from the production team, handled demand forecast, fabricator sourcing and communication, pricing and QA. Executed fabric order placement, delivery and QA, handled end to end inventory management of stock in hand and customer demand forecast.- Developed RTW for the target customer by analysing demand, latest industry trends using primary and secondary research.- Enhanced the production process efficiency to double the output, reduced yearly costs by INR 7 lac and order TAT by 1 week.- Organised pop up shows, events, exhibitions across India; worked with influencers and stylists to increase brand visibility and drive traffic to the business.- Collaborated and brainstormed with the creative team to design collaterals for social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.

Bangalore

- Assisted in market research and negotiated with 35+ vendors to build an end-to-end merchandise fulfilment contract. - Calculated the future merchandise demand by analysing the current inventory, client-based orders and seasonal trends.- Recommended strategies to boost sales by conducting root causes analysis of selling patterns in various senior management forums.- Executed dynamic merchandising environment to generate sales using product placement, space allocation, and floor sets.- Boosted brand visibility and awareness by developing artworks, communications and content for social media and website blog.

Post Graduate In Luxury Brand Management, Luxury Brand Management

Bachelor'S Of Design, Fashion/Apparel Design

Cbse Class 12 83.4%

Education record