I strive to always exceed my clients expectations and the goal is to provide the best possible solution when it comes to design, efficiency and competetive price.I seek to evolve together with the revolution that is taking place right now within the lighting industry. And always to be in the front, showing, educating and helping my clients to get best solution possible. I have expanded my area of expertis and since I realized the direct link between product-developement and marketing, my job has become more fun. Now I have created an exciting catalogue and a new way of marketing luminaires. It is so important to stand out from the crowd and I often find myself working in InDesign when we quickly need good looking marketing material.I did not know that sales could be so fun..!.

The role at Let it light is to create a strong portfolio of luminaires for the Nordic market and to aid clients in the pursuit of the perfect solution.

I developed luminaires at Aura light and I was very focused on finding that unique little selling point that made the product stand out from the crowd. I also interacted a lot with the marketing department and discovered the benefits of having a good cooperation between product developement , marketing and sales.

I developed Paralux as a lightplanning company with a goal to help endconsumers lower their costs and enviromental impact. Often their was a contradiction between saving energy and good lighplanning.That contradiction we managed to overcome with smart lightplanning and informative LCC files.This still is an area that is underdeveloped on the lightingmarket today. The big consultant companys of today are to expensive and everything is made very unefficient.

I worked in sales and marketing towards the electrical consultants who were in charge of the electrical drawings. Here I expanded my network radically and I also had my first product presentation in English for the board of Sonepar. That was a bit nervous, but I thought to myself what doesnt kill you only makes you stronger.

This is the company that started my career in sales and I was responsible of the showroom and as a sales guy I also worked against a tough budget

I worked as a highly independent electrician in several big projects for about 5 years. After that I got promoted to project manager for the service team and stayed there for about five more years. My experience form Lennstroms is valuable because it taught me the value of good customer relations.