FIELD OF RESPONSIBILITYBusiness responsible for the tea brands Lipton, Pukka, Medova & 3Sinetin in Denmark, Norway & Finland.

Colgate-Palmolive is more than 200 years old, a truly global company serving hundreds of millions of consumers worldwide. With global brands sold in 200 countries, such as Colgate, Palmolive, Ajax, and Hill’s pet nutrition. The company’s core values are: Caring, Global Teamwork and continuous improvement.FIELD OF RESPONSIBILITY Nordic Commercial and leadership responsible with primary purpose of driving demand/sales of Colgate professional and consumer products, by influencing and creating strong and lasting bonds with the profession and other influencers at all levels. Develop and lead team of 10 people.

Unilever have more than 400 brands focused on health and wellbeing. Unilever produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Unilever work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.FIELD OF RESPONSIBILITYOverall responsible for development of the Home & Personal Care Business Unit with a turnover of app. 600 mio DKK. Develop & lead full team of 36 headcounts incl. KAM, KAM Ass. and Sales force.

FIELD OF RESPONSIBILITYDevelop & implement marketing strategies and lead the team for the Home Care brands Neutral, Bio-tex, OMO, Bamseline, Closan, Probat and de!ny to ensure brand and category growth and maintain market leadership.

Reckitt Benckiser’s health, home and hygiene brands are sold in over 180 countries around the world. Some of the power brands are: Vanish, Cillit Bang, Harpic, Air Wick, Calgon, Woolite, Finish, Neophos, Clerasil, Strepsil, Veet, Scholl, Nurofen etc. RB's vision is a world where people are healthier and live better.FIELD OF RESPONSIBILITY- Develop & implement marketing strategies and lead the team for HOME brands Vanish, Cillit Bang, Harpic, Air Wick and Calgon in Nordic countries to unleash potential and ensure brand & category growth. 3x Nordic BMs as direct reports.

GlaxoSmithKline Consumer Healthcare works with sales and marketing of consumer products and non-prescription drugs such as: Sensodyne, Aquafresh, Panodil, Ribena, Alli, Corega, Corsodyl, NiQuitin, Lactacyd and zovir. GlaxoSmithKline is one of the worlds leading medicinal companies with its head office in UK and subsidiary companies in 84 countries. GSKs mission is to help people to do more, feel better and live longer.FIELD OF RESPONSIBILITY- Develop and implement marketing strategies for the oral care brands Parodontax, Corsodyl and Corsodaily in six Northern European countries (Nordic + Benelux)

- Develop vision and strategy to accelerate business in Northern Europe
- Manage, develop and motivate direct reports to maximize team’s contribution 
- Create a brand activation culture that values initiative and drive change
- Ensure consistency of brand equity values across all elements of the marketing mix
- Work in close relationship with the European marketing team- Analyze and use consumer insights to identify sources of growth- Understand the consumer / shopper journey and key barrier to purchase- Lead the Nordic FMCG commercial planning process across different product categories- Employee respresentative in the GSK CH Nordic boardRESULTS- Successfully secured strong growth for Parodontax in the two biggest markets; Holland 8.2% and Belgium 13.6% in 2010- Secured the best GSK oral care launch with Parodontax Whitening toothpaste in the biggest market Holland, within the last three years- Developing, launching and building a complete new gum care brand in Norway under the Corsodaily brand

FIELD OF RESPONSIBILITY- Manage and develop all therapeutic oral care brands such as Sensodyne, Corega, Corsodyl and Biotene in the four Nordic countries- Develop brand and activity plans for three distribution channels- Adapt global brand strategies to local market conditions- Successful launch of NPDs - Development of TVC, print, web, PR, event, sampling and CRM activities- Manage, develop and motivate brand team- Business case developmentRESULTS- Presented ’invest to grow strategy’ for Sensodyne in Denmark for management group with focus on a healthy P&L and 67% growth during 2008 – objective was reached and growth continues in 2009- Continued growth on Sensodyne in Sweden, Norway and Finland, which together has increased net sales with 27.1% during the period- Created growth on new brands like Corega through new strategy and focus on new developed CRM program- Coaching and guidance of Brand Manager to become Senior Brand Manager

FIELD OF RESPONSIBILITY- Manage and develop Sensodyne toothpaste and toothbrush brand- Overall responsibility for all dental marketing strategies on full GSK oral care product portfolio in the four Nordic countries- Develop brand, activity and dental marketing strategies- Manage and motivate brand team and dental adviser team- Participation in European project and strategy meetings- KOL management- Successful launch of NPDs- Development of TVC, print, radio, web, PR and samplingRESULTS- Building a strong dental team with focus on strengthening oral care brands in co-operation with dentists and KOLs in Scandinavia- Strong growth of Sensodyne's net sales in the three focus countries Sweden, Norway and Finland - showing a growth of 38.4% from 2005 to 2007

FIELD OF RESPONSIBILITY- Manage and develop the Aquafresh toothpaste and toothbrush brand in the four Nordic countries- Develop and implementation of brand and NPD strategies- Participate in monthly European project meetings- Develop local communication universes- Develop trade marketing activities together with customer marketing- Product-, packaging-, and design development - Successful launch of NPDsRESULTSTurnaround of a negative trend in both the toothpaste and toothbrush categories – giving growth in most of the Nordic countries- Created the best launches in their category for the two NPDs Aquafresh Extreme Clean toothpaste and Aquafresh Tooth&Tongue toothbrush during the period. The Aquafresh Tooth&Tongue brush achieved 9.1% MS during launch in Sweden

a/s blumøller (Sara Lee) have a wide assortment of household and personal care products.Most of both the global as the local brands are market leader or have a market leading position in the Nordic countries. a/s blumøller had well known brands like fx.: Ambi-Pur, Bio-tex, Closan, Kiwi, Neutral, Sanex and zendium.FIELD OF RESPONSIBILITY- Manage and develop a wide assortment of household and personal care brands like Bio-tex, Persil, Finitex, de!ny, Sidol, Sapur, MY, Vademecum and zendium toothpaste and toothbrush brand in Denmark, Sweden and Norway- Brand strategy, launch strategy and implementation- Consumer marketing, trade marketing and category management- Product-, packaging-, and design development - Develop and planning of all communication- Budget responsible within field of responsibility- Junior Brand Managers performance and tasksRESULTS- Follow-up on relaunch of Bio-tex detergent, which from a dying market position was re-established as a market-leading brand and became market leader around the time I left blumøller- Bio-tex presented a growth from 10.0% to 15.3% market share. One of the drivers was a successful concept development and the creation of the new segment of detergent for black textiles- Strengthening zendium as a brand with successful re-launches of zendium toothbrushes and by building a more single-minded positioning for zendium mouthwash

FIELD OF RESPONSIBILITY- Develop trade activities within the household brands Bio-tex, Persil, Finitex, de!ny and Kiwi shoe polish.- Trade and consumer marketing- Arrangement of sales meetings- Ad hoc analysisRESULTS- Successful substitute for Nordic Brand Manager while she was on maternity leave which ended up with a permanent taking over of the position as NBM

FIELD OF RESPONSIBILITY- Budget responsible for own Key Accounts- Presentations and launches of new products for chains like Irma, Dagli- and Lokal Brugsen- Responsibility for chain activities and following up on ROI of chain campaigns

KiMs A/S is the biggest supplier of chips and snacks for Danes. KiMs A/S has more than half of the turnover on the Danish chips- and snack market. Nature snacks are now also a part of the assortment. The KiMs brand is today being exported to countries like Germany, Iceland, Greenland and Faeroe Islands.