Juan Arturo Olmos Durán Email & Phone Number

Italy

Bienvenido a Growthando, soy Arturo Olmos y voy a compartirte consejos prácticos y aplicables para tus estrategias de Growth y Marketing. De la mano de founders y growth leaders de LATAM veremos cuales son las mejores recomendaciones sobre lo que si se debe o no hacer para lograr crecer tu empresa. Esto es Growthando - Grow or Die.

Ciudad De México, Mx

Tlanepantla, México, Mx

San Francisco, California, Us

- Lead Growth and Marketing for 5 countries in LATAM (Mexico, Colombia, Peru, Chile, Argentina)- Specialize in growth hacking, applying this methodology to increase sales conversion rates by 20% through initiatives such as CRO, acquisition, activation, retention, engagement, and churn reduction.- Work closely with C-level executives from Mexico and India to develop overall growth strategy and reduce customer acquisition costs (CAC) by 50%- Lead the development and implementation of a performance marketing strategy leveraging digital and offline channels (such as Facebook, Google, and Tiktok, Taboola, etc)- Manage marketing and brand teams to improve brand awareness and positioning in all Latin American geographies- Responsible for the marketing P&L budget for LATAM region

San Francisco, California, Us

Mexico City, Roma Norte, Mx

- Directly working with C-level executives to develop the overall growth strategy.- Leading overall growth and acquisition strategy with performance focus to reduce CAC (CAC reduction of 60% and a 233% increase in acquisition).- Craft and execute growth initiatives across – acquisition, activation, retention, engagement, churn reduction through Product - Growth Hacking methodology, increasing lead CR by 30% and contact rate by 27%.- In charge of Performance MKT strategy focused on acquisition through digital channels (such as FB, Google and Tiktok).- Leading Marketing and Brand teams to improve our awareness and brand positioning.- In charge of MKT budget for both digital and traditional media.

Miguel Hidalgo, Mexico City, Mx

Leading overall growth and acquisition strategy, established acquisition channelssince product launch.● Working with C-level executives and Tech, Data, UX and Ops teams to enhanceproduct development● In charge of marketing strategy for customer acquisition on digital paid channelssuch as search, display, social media, affiliates, CRM, etc.● Strategy for increasing engagement, transactionality retention and LTV through communication, promotions and product development.● CRM - Marketing automation strategy● Leading branding and content strategy● Product optimization for debit card and lending● High tempo A/B testing to achieve optimization and increase acquisition, engagement and retention.● In charge of MKT budget

Ciudad De México, Ciudad De México, Mx

Founding team member, created, developed and managed the MKT team from scratch. Also in charge as Product Manager for Growth team, area leading optimization and aggressive growth of acquisition through high tempo product testing.- Directly working with C-level executives to develop the overall growth strategy.- Responsible for the launch strategy for the Stori brand including name, guidelines, logo, etc.- Generate the marketing strategy for customer acquisition on digital paid channels such as search, display, social media, affiliates, CRM, etc.- Drop-off analysis and optimization of the funnel, acquisition within the app and website.- High tempo A/B testing to achieve optimization and increase acquisition.- Responsible of the strategy for customer engagement, transactionality and retention.- Worked directly with Tech, Data Analyst, UX and Ops teams to enhance the product development.- Led both qualitative and quantitative customer research.- Planning and management of the marketing budget for digital channels.

Miguel Hidalgo, Df, Mx

-Responsible for increasing the company's client base, develop and execute strategy of client recurrence and retention.-Manager of User Experience strategy, SEM, CRM, Mobile APP, SEO, Display, E-Mail Marketing, Remarketing.-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).-Conduct competitive analysis on key segments to define and optimize the market strategy for reaching and engaging customers.-Evaluate end-to-end customer experience across multiple channels and customer touch points.

-Plan, monitor and execute marketing strategies across all channels including including affiliate, SEM, SEO, Display, Social media, Offline, Partnerships and branding.-Analyze customer acquisition funnels and general marketing performance metrics to consistently optimize and outperform targets and goals.-Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing.-Work closely with product management team to define marketing programs and objectives.-Manage social media presence and direct programs to improve social media reputation and recognition.-Conduct competitive analysis on key segments to define and optimize the market strategy for reaching and engaging customers.

Lyon, Rhône-Alpes, Fr

-Plan, execute and monitor mobile advertising campaigns across the digital ecosystem. -Strategic and operational marketing management of digital community services.- Managing Online acquisition campaigns (display, search, affiliate programs).- Strategies to increase user activity and the audience loyalty.- Strategic recommendations and digital solutions development.- Performance analysis, ROI and dashboards.- Optimizing campaigns performance.-Adwords, Ad Networks, Facebook, Twitter.-Business intelligence and benchmark digital best practices.-Products optimization.

Mx

-Análisis de contenido en diversas plataformas (Redes Sociales)-SEO-Contenido en página web-Campañas de Search y Display-Análisis de métricas-Marketing Político-Relaciones Públicas-Producción de spots publicitarios-Contacto con medios-Ruedas de prensa-Planeación de eventos-Entrevistas

Cholula, Puebla, Mx

Imparto un curso en Marketing Digital dirigido a dueños y colaboradores de empresas para lograr un desarrollo satisfactorio de su estrategia digital abarcando los siguientes puntos:-Marketing Digital y sus plataformas-Facebook-Twitter-Otras plataformas (Youtube, Instagram, Vine, etc.)-Aplicaciones-Content Marketing y Blogging-Google Analytics-SEO

Mexico, Df, Mx

Análisis y optimización de las plataformas y herramientas empleadas en la compañía.-Coordinación de estrategia digital con áreas internas-Planeación y ejecución de la estrategia-Desarrollo de sitios-Trato con agencias y proveedores-Campañas de Search y Display-Manejo y análisis de métricas-Coordinación de Campañas de Email Marketing , Redes sociales y Medios-Creación y Actualización de contenido-Estrategia y optimización de venta en línea

Planeación y desarrollo de una Aplicación Móvil de Mapeo con Realidad Aumentada para la Universidad de las Américas Puebla.-Desarrollo del concepto-Investigación de mercados cualitativa-Investigación de mercados cuantitativa-Diseño

Puebla, Puebla, Mx

Practicas profesionales realizadas en la consultoría para desarrollar, analizar, adecuar y ejecutar ideas creativas para generar soluciones integrales de negocio.-Desarrollo de nuevos negocios-Diseño de Estrategias-Administración del Conocimiento-Investigación de Mercadotecnia-Comportamiento del Consumidor

Licenciatura En Mercadotecnia, Marketing

Marketing

Search And Social Media Marketing For International Business, Marketing