Jennifer Woods Email and Phone Number

• Oversee comprehensive digital content strategy and execution, including web, blog, consumer email, social media creation, social media response and SEO• Created and executed scalable content strategy, resulting in over 2900% increase in annual blog page views in under six years• Optimized website content resulting in a gain of over 1MM ranked organic keywords • Increased organic blog traffic to over 24MM visits last year through SEO and keyword improvements• Developed comprehensive social media strategy and launched new Instagram account, exceeding all annual KPIs by year’s midpoint • Initiated standing governance meeting to improve effectiveness and efficiency of cross-departmental content creation, ensuring strategic communication and marketing goals are met• Increase awareness and positive perception in the Hispanic community, through execution of supporting content and social media strategy• Partner with key stakeholders, including service line leads, to develop content in support of customer journeys• Expand system expert database by cultivating relationships with hospital leaders, physicians and other key staff• Work collaboratively with earned media, internal communications, marketing automation and patient experience teams to ensure alignment between messaging and operations• Develop best practices in content and social media, provide training and support• Collaborate with contracted agencies and freelancers on SEO initiatives, multicultural content strategy, writing, graphic design, paid social advertising, and video production• Assist in development of omnichannel dashboard, provide extensive reporting to key stakeholders• Reimagined department roles to better align with needs. Direct reports include content traffic manager, social media + content sr. specialist and content/social media associate

• Led social strategy for social media initiative with Disney (#ShareYourEars), which resulted in an additional $1MM donation over what was budgeted, due to campaign success• Built successful social media partnerships to promote collaborations with The Recording Academy, NFL, MLB, MTV, WWE and a variety of corporate partners• Launched organization’s social media presence, which now has over 1.5M followers• Promoted engagement within online communities, moderated discussion, managed issues and crises and provided timely customer service• Created/maintained content calendars and wrote daily content for various platforms • Worked with internal and external stakeholders to create and support campaigns which increased awareness and donations • Built the organization's first coordinated blogger outreach program, engaging bloggers in creating and sharing wish stories and promotional content• Developed best practices and provided training and support to national and chapter staff• Provided extensive reporting to key staff, clients and board members• Oversaw a team of three

• Promoted engagement within online communities and moderated discussion• Strategized, developed and maintained organization’s social networking presence, including 80+ Facebook pages and multiple Twitter accounts. Organization’s national Facebook page now boasts nearly 2.2M likes• Managed editorial direction, creation and production of external communications, including weekly e-newsletter and company-branded blog• Developed and maintained relationships with volunteers and key community stakeholders • Developed best practices and provided training and support to staff and volunteers, including community moderators• Wrote, edited and designed content and pages for corporate website

• Managed editorial direction, creation and production of internal and external communications, including weekly e-newsletter and internal staff newsletter• Wrote, edited and designed content and pages for corporate website• Wrote and edited content for publications, including annual report and quarterly newsletter• Wrote organizational press releases and liaised with public relations firm for distribution and media inquiries• Developed and executed creative concepts for awareness events based on brand identity and organizational culture

• Designed, reviewed and coordinated million-dollar advertising campaign• Designed and wrote broker, member, employer and employee communiqués, including weekly e-mail blasts• Designed, implemented and managed corporate website• Designed, reviewed and printed comprehensive marketing materials, brochures, and direct mailings• Wrote and distributed corporate press releases

• Wrote and distributed press releases, bi-weekly e-newsletter, and various communiqués • Developed relationships with local and national media outlets to promote public relations and garner in-kind advertising space• Devised advertising strategy and maintained relationships with advertising account executives to track media buys

• Posted a 20% annual growth in counter revenue• Developed and maintained active clientele through appointments, phone contact and direct mailings• Planned and executed monthly counter events and weekly foci• Managed two full-time employees

• Planned and executed community awareness events for minor league baseball team, including speaking engagements and appearances for front office personnel, players, and coaches• Designed all publications and print advertising• Directed Kids Club, Intern Mentor program, and various educational initiatives• Fulfilled all charitable requests • Managed Guest Services, Client Services, and interns

• Planned and executed season-long promotional schedule, silent auction, youth skills clinics, and summer camp program • Designed and coordinated all aspects of print advertising• Serviced major sponsors and provided proof of performance• Coordinated all on-field game day activities and promotions

Directly assisted EVP and North American President in acquisition of new business, through writing and research of proposalsPrepared extensive research reports of prospects and competitive marketplaceCreated and maintained contact database for mailings

• Solicited in-kind donations from local businesses• Coordinated game day activities and promotions• Distributed game day promotional materials and schedules to local businesses