Leading the growth of an active ecosystem of selected strategic alliances and partners for 42Q in the key areas of Complementary Technologies, Systems Integration and Joint Go-To-Market.

Define, build and direct the global strategy for collaboration with Software (ISV) Partners and non-reselling Alliances, for mutual benefit.Direct global developer outreach and developer community relations strategy.

Zebra Technologies acquired Motorola Solution's Enterprise business in Oct 2014.I established the ISV program in 2005 (then as Symbol Technologies) and am now directing the Enterprise ISV Partner and Developer Community programs and strategy in EMEA.Identify, recruit, engage and manage ISV's in the Partner Program.Driving new business development utilising ISV's as applications on our hardware to create complete business solutions in vertical markets.Driving wider Developer Community activity.

Directing the ISV worldwide strategy and partner program for Motorola Enterprise Mobility business - As a 1-year assignment.

Responsible for driving the direction and implementation of Strategic Alliances with IBM, Microsoft, SAP, Oracle and Zebra for Motorola Enterprise Mobillity business in EMEA. Plus leading the alliance engagement with Consulting Systems Integrators (CSI) and directing the Independent Software Vendor (ISV) Partner programme in EMEA.

Selecting business partners, forming alliances and generating joint business development and pursuing joint marketing & sales activities.

Co-founded start-up software & services company.MultiChannel Retail Ltd, which later became MCRL Ltd. A software and services start-up company selling enterprise software solutions to tier-one European retailers directly and via leading Systems Integrator partners and Consultancies. Achievements: established market position and credibility, sales channel partners and built/managed sales and marketing strategy & operation. Built partnerships with leading channel partners – IBM, Wincor Nixdorf, and Symbol Technologies.

eCommerce solution provider to tier one European retailers. Clients included Tesco.com, Esselunga, Co-Op, Booker Food Services, Iceland.com. Responsible for Marketing, Sales and Partnerships/AlliancesAchievements: built a new sales and marketing strategy and team from scratch, established a partner network and built a sales funnel and won business during a difficult end-of-dot-com period.

sponsored by Tekelec S.A. a large French component distributor, I established REP Design as a UK-based high-tech sales rep company to represent mainly silicon-valley component and chip-makers into emerging market sectors. Achievements: built a new business from scratch; identified market opportunities and matching suppliers and negotiated sales-rep/distributor contracts. Created and executed sales and marketing plans. Provided technical and commercial support and local liaison to interested customers and specifiers. Negotiated customer contracts and closed deals. Full P&L responsibility.

Various positions leading to European General Manager, RF&Opto components, Mitsubishi Electric Europe BV.Japanese multi-national provider of high-tech electronic components and semiconductors to the telecoms, defence, industrial and PC markets in Europe.Responsibilities: Create and drive European sales and marketing strategy, manage geographically-dispersed sales team and distributors and manage P&L for product group.