I develop and help execute social content campaigns (original and creator/influencer), community growth and scaling activations and strategies and paid and organic platform plans for a variety of clients across tech, entertainment, non-profit and CPG brands and partners.● LiveX: Developed instruction program and successfully trained the team fashioning themulti-platform strategy which yielded highest traffic and social mentions in the music streamingcompany’s five years of operation, exceeding all other competitors including Spotify.● Indian Paintbrush: Initiated strategy to position and market this film production company’s streamingplatform.● Netflix: Innovated launch strategies for YouTube vertical, and led both initial productions and writers’room.● Starz: Teamed up with “Outlander’s” cast and crew to craft social content.● MediaMonks: Served as growth marketing lead for new and retainer accounts for major CPG brandswith a focus on content-focused growth marketing.Other past clients:Relative JusticeBron StudiosWrigley Media GroupOculusPetsmartFor more, check out my portfolio: http://bit.ly/4cbfABn

Developed a community-first approach to social strategy dedicated to transforming BI’s digital platforms into dynamic hubs for intellectual growth, cultural exchange, and the birth of transformative ideas.With a strategic approach grounded in extensive experience in content, platform, and community-based campaigns, worked to integrate our mission and work more deeply into the public conversation. Our aim is to ensure that our digital and social platforms not only inform, but also inspire and empower, fostering a community where ideas truly matter and can lead to impactful change. - Developed and produced “Idea of the Day” series rooted in vertical video with extensions across multiple platforms including interactive and longform video via Vimeo+- Relaunched Berggruen Prize campaign with 2023 laureate Patricia Hill Collins with a focus on expanding the reach of the announcement through paid Google campaigns and idea-focused content driving to a Substack experience.

Launched and led seven person Content Experience Group in concerted effort to transition MOCEAN to a creative agency model. Managed projects with existing content teams and workflows to originate social and digital material. Liaised with clients including Disney, Sony and FX. Secured first 360 campaign with Netflix’s “Sabrina the Teenage Witch” for agency which generated $900K in first year.Guided 360 creative campaigns for Facebook’s “Queen America” and Netflix’s World Wildlife Fund’s production “Our Planet”.

Oversaw a team of twelve to set-up fan communities and engage viewers using social media. Collaborated with marketing colleagues to fashion and implement social and digital promotional strategies.“The Handmaid’s Tale”: Created and ran a marketing campaign for Emmy Award winning first season in alignment with the show's themes of hope, survival, and resistance. Increased fan involvement using original comics, participation in a “resistance” movement, and a show-based fashion collection. Earned AdAge’s “Marketer of the Year” award on behalf of Hulu.“Chance”: Invented Chatbot character to interact with fans and give the inside scoop on show details.“Triumph the Insult Comic Dog”: Partnered with showrunners during the 2018 election cycle to air live insults from both Democratic and Republican National Conventions as well as Hooters through Facebook Live. Won a Streamy for Best Use of Video as well as notices in Variety and Rolling Stone.

Set the metrics, managed the budget, assembled and led the social content team for video network delivering food and travel programming online. Developed social media programming, wrote scripts directing visual and video content for Facebook, Twitter, Pinterest, Snapchat, Instagram, Apple TV, and Roku. Liaised with clients such as Kroegers, Tillamook, Chase Sapphire, and REI to promote their brands online. Wrote and produced network’s original series including “#Sepanx”, “Cookie the News”, and “8-Bit Cooking School”.As part of team, crafted social content programming and launched Tastemade’s Snapchat channel in six weeks, resulting in regular daily viewership of 2-7M. Planned and implemented successful transformation strategy aimed at increasing daily visits to Tastemade.com. Increased Facebook fans within six months from 2M to 4M, added 100K+ Instagram followers, and grew cross-platform engagement by 57% overall.

Oversaw $1.2M budget, directed global teams, established digital workflows for editorial and video content, supervised vendor relationships, and delivered ROI reports.Planned, executed, and operated branded digital marketing platform and online magazine for hard drive manufacturer Western Digital attracting 800K+ users within seven months.

Ran digital department, built website, authored content for Facebook, YouTube, Twitter, Tumblr and Reddit, and fashioned mobile phone applications.Programming earned second place in ListenFirst’s DAR for fan involvement over all major digital platforms.Conceived User Generated Content (UGC) digital network for pet/animal content attracting 560M+ viewers.

Developed content strategy and produced written, video and social content for celebrity influencers Randy Jackson, Taye Diggs, Jillian Harris and Padma Lakshmi. Responsible for developing and coordinating with influencers as well as in-house design and development teams to create new products and campaigns.

Created original video and social assets for original web series slate. Responsibilities included editing compilations, designing the key art and brand identity for our Hulu mystery show The Booth at the End, producing our sizzle reel that chairman Michael Eisner presented at NAPTE as well as the development and implementation of digital and social marketing efforts and materials.

Regular culture, news and politics contributor to Salon, The New York Observer, Out.com, KCET and The Advocate. My work's been covered by Gawker, The L.A. Times, The Huffington Post and strangely, I’m quoted in S.E. Cupp’s book, “Losing Our Religion: The Liberal Media's Attack on Christianity.” An article I wrote for Salon.com on Perez Hilton was chosen 'Best of the Year' by its readers.

Organically grew visitors 150% in four months, transforming QUEERTY into the world’s highest trafficked LGBTQIA+-specific website through a content strategy focusing on original reporting and breaking news. I was responsible for sourcing and writing four 700-1500 word stories in addition to writing 20-30 blog posts of curated commentary on a daily basis.

Produced and edited the bi-weekly arts section of L.A.’s oldest LGBT publication. Developed 12-14 feature packages a year, including stories with Rufus Wainwright, RuPaul, and HistoryWalk, a downloadable audio walking tour of historic LGBT sites in Los Angeles.

Responsible for working with ABC Daytime script writers and art department to develop, produce and implement all the On-Set Computer Motion Graphics as part of the Electrics Department. Designed for One Life to Live, All My Children and The View. Created one of the first “in show” web experiences for One Life to Live by launching “Hottiebaresall.com” as a real site for show fans to visit based on a plotline in the show.

My first year, I ran the Trading Post, leading to notable events like introducing corporate sponsorships to our weekly relay races and facilitating a democratic protest of our “in and out” door policy that ultimately led to the a revolution renaming the site to “The People’s Republic of The Trading Post.” Year two, I led the Weblos program and that was fun in a different way, introducing young minds to the world of Scouting.BSA Eagle Scout, OA for those who know.

This is like an easter egg for early internet people, but I really did work at the dot com bubble's favorite failure. We all worked via AOL Chat (like Slack today) and most of us wondered how the business was sustainable when we were sending bike messengers to deliver a single Snickers bar. Turns out, it wasn't!I also designed (in Photoshop, with slices, figuring it out as I went) the very first Discovery Channel website.The 90s were wild, kids.

Extended internship as part of my dramatic writing program at Tisch School of the Arts. Included mini-internships with other downtown theatres that related to my interests, including Big Art Group and Reverend Billy's Church of Stop Shopping. Supported in whatever needed to be done, some light dramaturgy and keeping the talent drunk at the annual benefit.