Joseph Pledger Email & Phone Number

United States

Houston, Texas, Us

Houston, Texas, Us

Houston, Texas, Us

Houston, Texas, Us

Since November 2017 I only accept pro bono work from non-profit organizations such as HOPE for Houston and AMA Houston. Create targeted branding and marketing campaigns; deliver on time and within budget. • WellCompro Services - Provided logo enhancements, social media page creation, and letterhead templates for an oil and gas startup company. Completed in 6.5 hours on a budgeted of 8. • Tire Outlet - Created logo design to create brand recognition between their many competitors, social media ad campaign, and inventory management. Inventory recommendations resulted in $5,000 unrealized sales potential and saving ~ three hours of non-productive time weekly, social media campaign resulted in a 20% increase in followers and 10% increase in new customer sales in two months.• 2 The Point Process - Logo Design to enhance brand recognition for the launch of new courier service.

Hamilton, Hm 08, Bermuda, Us

Responsible for seeking out and creating marketing materials, business development programs and strategies, editorial content and events to improve branding and increase B2B sales of product lines and services. • Communications - Coordinate with departments to develop internal and external communications for projects including case studies, technical articles, QHSE programs, Recruiting, presentations, E-Commerce, media days, etc. 75% increase in editorial coverage by leveraging relationships with writers and editors at multiple industry publications. More than $100,000 of added value coverage. • Graphic Design – Utilized Adobe Creative Suite to support products and services positioning, marketing messages and collateral that are consistent with marketing strategy and align with the Corporate Marketing brand message strategy.• Ad campaign – Create, negotiate, buy and track global marketing campaign to develop leads, promote products and services, and increase brand awareness to improve market share. 35% savings compared to rate card. More than 4 Million impressions in digital and print advertising.• Social media management – Work with all business units in multiple countries to seek and develop content to drive interactions and increase followers on a global scale. More than 1.2M impressions and engagement rate of 1.74%.

Houston, Texas, Us

Responsible for global ad campaigns, promotional events, daily operations of marketing/sales team, marketing training program, and leading a global rebranding effort. • Global company rebrand - Created new consistent global brand design for all company ads, publications, and documents. Implemented in only 6 months.• Marketing collateral – Provided copy, graphics, and design work for flyers, brochures, spec sheets, advertising, presentations, scripts, and editorials using Microsoft Office and Adobe Creative Suite. Reduced outsourced work by 30% in 12 months and 95% in 20 months, while reducing turn-around time by 50%.• Ad campaign - Negotiated placement and pricing on multiple media purchases. 35% savings compared to rate card. Copy and graphic creation for print and digital advertisements using Adobe Creative Suite, saving $5,000 annually in outsourced work. • Editorial / P.R. Campaign - Implemented technical presentations and press releases for publishers/editors at top industry publications, resulting in editorial space for company content, value over $100,000.• Presentation / Training - Designed presentation materials and delivered training for new hires and existing staff on best practices and company marketing guidelines using PowerPoint. • Tradeshows - Coordinated over 20 global events and tradeshows annually, with average attendance 10-15,000 people. Designed and built event kiosks.• Social media - Managed content for event and product promotion, publications, press releases on LinkedIn, Facebook, Instagram, and Twitter. Recorded 20% increase in followers from 2014 to 2015.• CRM Implementation - Worked with management, sales and operations teams to rollout and provide training using the latest CRM version with MS Dynamics integration. Managed global customer list of 2,000+ for product launch, event promotion, and case history distribution.• Website management - SEO, content management and conducted visitor analysis using Google Analytics.

Atlanta, Georgia, Us

Recruited, coached, trained and evaluated a sales force of 20 specialty associates responsible for installation sales. Improved store ranking from eighth to first at the district level in 1 year with $62 million in annual sales. Managed the daily operations of a 100,000+ sqft. retail space and staff of 130+ retail associates. Received awards for most improved measure acquisition, second half of 2012 and Platinum Customer Service Award in 2011 (highest available at the time). Increased revenue by an average of $25,000 per week, reducing inventory turnover by 15%.• Coordinated weekly advertising/marketing promotions to increase installation services market share across Houston.• Public Relations - Managed store donations and volunteer group (Brinkman Team Depot), resulting in improved community relations, school grounds, and public areas.

Atlanta, Georgia, Us

Responsible for inventory of more than 1 million items and store appearance standards, all departments. Generated $45 million in sales annually. Managed store supplies and marketing collateral for 130+ employees. Appointed as interim Specialty Sales Manager – subsequently promoted to that position. 10% increase in revenue compared to the same month the previous year.

Atlanta, Georgia, Us

Managed inventory of ~200,000 items and store appearance standards for 3 of 11 departments. Responsible for coaching and evaluating 25 employees. Received Gold Customer Service Award (highest available at the time) in 2010 and increased sales by 12% from 2009-2010.

Atlanta, Georgia, Us

Responsible for first energetic customer contact to build relationships for current and future sales opportunities. Qualified and recommended products and services based on customer need and budget.

Us

Qualified client needs to develop a recruitment campaign utilizing $2,500 budget and conducted successful campaign developing over 833,000 impressions and a campaign valuation of more than $10,000 for a substantial ROI. First, at the University of Houston, to utilize maintenance carts as mobile billboards at a minimal cost of less than one cent per impression. Coordinate work of 8 departments and 19 interns, resulting in: “Top Campaign,” recognition for entire country and received Gold Student Addy Award.

Bachelor Of Arts (Ba), Public Relations, Advertising, And Applied Communication

Political Science And Government