Developing and executing the digital asset management strategy for the Lab Products and Services Division. Supporting global teams, maximizing the value of digital assets (documents, images, video, audio) across all interconnected platforms, and improving processes and system capabilities with a focus on ease-of-use, data quality, and SEO.• Main Power User and business owner of the Digital Asset Management (DAM) and video marketing streaming platform (Wistia) for the LPS.• Ensure file naming standards, organization, metadata tagging, and updates of the division's digital assets (35,000+ active assets). Responsible for the upload of 30% of assets company-wide (2,300+ annually) and final approval of marketing assets before push to DAM proper and Public use. Troubleshoot issues and flag assets that do not meet Sartorius branding requirements for correction. Map assets to eShop PDPs.• Support DAM users, editors, and externals and work to improve the searchability, value, and functionality of our digital assets for SEO and user experience. • Regularly review and update the DAM keyword taxonomy to align with the needs of users.• Improve the system by writing IT feature requests (JIRA). Work closely with the DAM-IT Product Owner to make the business case for, test, and implement new capabilities in DAM. Champion the needs of the business and functional requirements in our IT platforms.• Design and implement DAM and NPI related processes, solutions, and workflows.• Work cross-functionally with the Creative, Branding, IT, Marketing, Product Management, Campaign Management, RBM, and Sales & Service teams.• Project manage special projects for digital marketing objectives and team enablement (Asana).• Initiate improvements and fixes in the MarTech stack: Digital Asset Management (DAM), Product Information Management (PIM), Web Content Management Systems (WCMS), eShop, and Sales enablement (Highspot) platforms.

Supported the overall operational efficiency of corporate marketing and creative technology systems, including the digital asset management (DAM) system, project management platform, and marketing automation tools with a focus on tool optimization, process standardization, and workflow management.• Curated and organized presentations, case studies, marketing materials, and photos in the enterprise-level DAM (Widen/Acquia). Developed digital photo galleries and manage portals to support company-wide initiatives and emerging technologies. Leveraged asset searches to support national sales requests and C-suite presentation decks. Selected, uploaded, and added metadata for over 5,000 assets/year.• Learned Canva design software to an expert level, developed user learning materials and best practices, trained users, acted as an administrator, and troubleshot issues. Maintained assets within the program and educated users on major changes.• Collected, cleaned, and analyzed data in Excel to create quarterly Marketing Photo reports. Communicated report findings & best practices followed by quarterly progress updates with relevant market and regional breakdowns & visualization of the information.• Interviewed, created onboarding materials, trained, and managed a Marketing Image Specialist during a four-month contract to update high-priority Marketing Photos for all markets.• Asana Ambassador

Created and implemented new workflow standards to increase efficiency, accuracy, and repeatability across the team for all stages of the asset lifecycle. Designed reference documents with visual explanations; lead meetings to demonstrate protocols.• Organized and migrated files on the server in accordance with a self-created system of folder structure, naming, and file standards. Cleaned up 25% of existing server space for new asset population.• Designed and sent 1-2 marketing email a week with an average of $9,000+ in attributed sales per campaign, totaling over $300,000 in six months. Used A/B testing to increase revenue and discover actionable insights.

Organized, managed, and distributed thousands of digital assets. Created file naming conventions and guidelines. Coordinated with production, logistics, and QA departments to ensure that all products were shot and specifications were documented on time for shipment.• Approved and uploaded visual assets to the website. Worked independently, balancing long-term projects with weekly deadlines. Took initiative, championed the adoption of new processes, and spearheaded company-wide changes.• Composed marketing copy, media request responses, and magazine submissions. Liaised with editorial writers, advertising teams, and other external parties. Proofread and edited documents for the CEO and CFO.

• Combined creativity, technical ability, and flexibility to serve clients by assessing needs, budget restrictions, time constraints, and location limitations. Designed and executed a comprehensive plan to achieve excellent results.• Provided support and guidance to clients’ overseas post-production teams, established best practices, visual standards, and file handling protocols, tracked and provided final QA approval on all digital assets.

Updated 6,000+ marketing photos for use in a client-facing location inventory website. Chose and approved final selects to highlight selling points. Outperformed expectations and exceeded goals, leading to an extension granted on the contract.• Worked with the Director of Marketing Operations and individual market leaders to resolve issues, track down assets across many servers, and flag locations for re-shoots. Provided constructive feedback for creating better marketing images. Uploaded an average of 100 finished files daily into the digital asset management system, updated asset sheets, and created detailed monthly progress reports in Excel.

• Prioritized multiple concurrent projects and tasks with constantly shifting deadlines and requirements, tracking output and adapting workflow to meet goals. • Worked quickly, accurately, and thoroughly in time-pressured situations to deliver excellent and consistent work.• Communicated efficiently among production, post-production, and studiomanagement teams to ensure an excellent final product and client satisfaction.

Worked efficiently and creatively to produce high-quality images in a fast-paced,high-volume creative studio. • QC and troubleshot image-related issues on clients’ websites via the back-end. Worked cross-functionally to tackle and resolve problems. Tracked progress and communicated using Jira issue management software.