Responsible for driving revenue growth and ensuring S&W is achieving its financial goals. Developing and executing strategies to maximize revenue from student college placements, partnerships, and service offerings. Working closely with the executive team to align revenue generation with the company's vision and long-term goals, particularly in supporting international students in studying, working, and living abroad.- Developing and implement a comprehensive revenue growth strategy aligned with organizational objectives.- Identifying new market opportunities and expand revenue streams through innovative products, services, or partnerships.- Overseeing pricing models, promotional strategies, and revenue projections for all offerings.- Leading the sales and marketing teams to ensure alignment and effectiveness in achieving revenue targets.- Collaborating with marketing teams to optimize student acquisition campaigns and improve lead-to-conversion ratios.- Creating and maintaiingn partnerships with universities, colleges, and other educational institutions to expand the agency’s reach.- Foster relationships with international universities, language schools, and vocational institutions to secure agreements and scholarships.- Identifying and negotiate with service providers offering value-added services, such as visa assistance, accommodation, and work placement.- Exploring and developing corporate partnerships for student internships, job placements, and other post-education opportunities.- Utilizing data analytics to monitor revenue performance, identify trends, and optimize decision-making.Prepare detailed reports and forecasts for the executive team and stakeholders on revenue metrics, risks, and opportunities.- Leveraging CRM tools to track student interactions and improve conversion rates.- Building, mentoring, and managing a high-performing revenue team, including sales, marketing, and business development personnel.

I joined the V4 Company network as an executive partner through the franchising business model. During this venture, I had the opportunity to manage my own franchise, securing 14 SMBs as clients. Subsequently, I received a proposal for M&A with V4 Colli & Co, V4 Company's largest office in Latin America. Since then, I have joined V4 Colli & Co operations as ABM Manager & Equity Partner at the Key Accounts BU, with the goal to increase revenue of new and existing accounts through Account-Based Marketing (ABM) initiatives.

I was responsible for planning and executing multi-touch Account-Based Marketing (ABM) initiatives targeting key accounts such as Unilever, Bayer, IFF, The Coca-Cola Company, Solar Coca-Cola, and Coca-Cola FEMSA. My role involved generating demand for cross-selling and up-selling from existing projects, which required researching specific industry sectors, organizations, and personas. I produced 1:1 targeted materials and messaging, including customized collaterals, to support business developers throughout the entire ABM and sales cycle. I ensured that these materials met brand requirements and that messaging was consistent across all platforms. Additionally, I was responsible for measuring and reporting the impact of ABM initiatives to support the account planning goals.

Responsible for planning and executing GTM strategy with multi-touch ABM initiatives targeting Head Start agencies in the US. Developed a deep understanding of Head Start and the overall education Industry in the US. Generated and nurtured B2B leads, building new sales pipelines to sell and up-sell products. Researched specific and niched industry sectors such as Head Start, producing targeted materials and messaging, including customised collaterals. Supported SDR teams across the entire sales cycle, developing strong relationships with account teams, acting as a link between sales and marketing. Ensured materials meet brand requirements and messaging is consistent. Responsible for measuring and reporting the impact of marketing initiatives to support key account and business goals.

Defined and implemented strategies to build awareness and drive adoption of Edvisor products to education agents, language schools, colleges and universities of all kinds around EMEA, LATAM and APAC regions. Developed understanding of the SaaS business model for international education. Created, managed and executed integrated marketing campaigns: webinars, emails and content creation. Generated and nurtured B2B leads, building new sales pipelines to attract Freemium users, identifying and implementing cross-sell programs to Freemium users to increase revenue. Designed and customised collaterals to support the sales teams across the entire sales cycles.

I was responsible for utilizing online strategies to reach B2C clients, primarily international students seeking to study abroad. By relying on various content-based websites and a robust customer acquisition funnel strategy, I helped education providers connect with potential students, offering them access to different educational institutions worldwide.My focus was on acquisition marketing campaigns to target, promote, generate, nurture, and book online meetings with students ready to enroll in colleges or universities abroad. I was in charge of driving business growth end-to-end, covering new customer acquisition and retention. This involved managing the organization within the higher education market and defining its strategic direction, establishing a high-level distribution strategy, and managing the growth budget. Additionally, my role entailed cross-working with institutions such as GISMA Business School, University of Applied Sciences Europe, Berlin School of Business & Innovation, University Canada West, and Toronto School of Management.

Working closely with copywriters, I was responsible for producing multimedia content for the brand, efficiently and engagingly developing content for social media and other channels. My role involved creating, capturing, editing, and finalizing media content that effectively resonates across various digital platforms, including social media. Proficient in leveraging the Adobe Creative Suite and a suite of cutting-edge design tools, I played a pivotal role in conceptualizing and formulating brand and style guidelines in partnership with the marketing and product teams. Additionally, I designed and maintained all B2B/B2C collateral.

Based in Melbourne, Australia, CECA focuses on APAC markets. I successfully established CECA's online presence, introducing it to social media and other platforms. My responsibilities included planning and executing all paid and performance-based digital marketing efforts, such as SEO/SEM, email/CRM, paid social media, affiliate, influencer marketing, and display advertising campaigns. I was tasked with measuring KPIs and reporting on the performance of all digital marketing campaigns, identifying trends and insights, and optimizing spend and performance based on these insights. My role also involved planning, executing, and measuring experiments and A/B tests, collaborating with internal teams to create landing pages, and optimizing conversion/user experience. I utilized my analytical skills to evaluate the end-to-end customer experience along the customer acquisition funnel across multiple online acquisition channels.

Working closely with copywriters, I was responsible for producing multimedia content for the brand, efficiently and engagingly developing content for social media and other channels. My role involved creating, capturing, editing, and finalizing media content that effectively resonates across various digital platforms, including social media. Proficient in leveraging the Adobe Creative Suite and a suite of cutting-edge design tools, I played a pivotal role in conceptualizing and formulating brand and style guidelines in partnership with the marketing and product teams. Additionally, I designed and maintained all B2B/B2C collateral.

Responsible for helping the team members strategize and optimize digital campaigns through analyzing performance metrics, data and trends.

Intern for the On Air Promos department, in this position I was responsible for designing online and offline material for promos, posters, banners, outdoors and print, website updates, social media, online campaigns of new tv shows and episode releases, all focused on National Graphic Channel and FX Channel.