Founded and exited Winsite Digital, a marketing agency focused on website design and development, search engine optimization, paid advertising, digital transformation, and website maintenance for small businessesLed the design, development, testing, hosting, optimization, and maintenance of 150+ websites over 3.5 yearsHired and managed an internationally distributed team (on-shore and off-shore) of 9 full-time and part-time designers, developers, project managers, and campaign managersDrove product innovation by leading the creation of a proprietary WordPress theme that improved code quality and speed-to-indexing on Google; realized 50% faster load times, 25% faster build times, and 15% lower production costs in 2019 versus 2018

Led strategic analysis and plan development of newly acquired division including market sizing, competitive analysis, key management interviews, and the identification of new product opportunitiesExecuted go-to-market strategy that exceeded 12-month plan for revenue, EBITDA, and headcountIdentified key roles to fill; hired and trained team of 2 digital operations analysts to assess client opportunities, serve as subject matter experts for sales teams, and manage client success

Led process improvement initiatives to address inefficiencies in the Insurance Division’s product validation life cycle – client communication, revenue prioritization, project management, and validation performance summariesConducted 40 stakeholder interviews, culminating in a presentation and subsequent adoption of recommendations by senior leaders

Managed more than 30 customer implementations across a diverse range of B2B insurance underwriting products

Created new model for the nationwide transportation of commercial trailers; partnered with manufacturers and dealers to reduce delivery times by 50% from established norms; generated average gross margins of 80%Developed skills in sales; grew customer and driver-partner relationships at every point in the freight sales and operational life cycles; closed new business opportunities through referrals and cold-call prospecting, ranking #1 out of 150 on the nationwide sales class leader board for 4 weeks

Founded a profitable software development and management services firm with $0 debt and no raised capital while maintaining a full-time course-load at Indiana UniversityUtilized a combination of off-shore and on-shore development, design, and project management resources to serve a portfolio of 5 marketing and application development firms; notable partnerships include The Odyssey and Red Bull Magazine

Expanded operations from 20 to 80 employees; managed eight project contracts for Angie's List, a publicly traded company and the premier national consumer reporting knowledge-base for home service providersStreamlined accounting operations by building automated payroll program and creating a competitive compensation system to reduce costs and incentivize performance