Jaralyne Cueto Email & Phone Number

Singapore

Singapore

I manage a diversified B2B client portfolio across the manufacturing, technology, and energy sectors in APAC and EMEA, developing and implementing integrated marketing campaigns that consistently deliver strong results.- Strategise and implement data-driven digital marketing strategies, leading cross-functional teams to ensure marketing objectives are met, resulting in increased brand awareness and customer acquisition across various accounts.- Manage and oversee multiple ad campaigns simultaneously across various channels, including SEO/SEM, email, social media, and display advertising.- Lead the measurement and analysis of campaigns, utilising data analytics and A/B testing to monitor key performance indicators (KPIs) and optimise campaign performance.- Mentor and coach team members to optimise campaigns across multiple platforms, sharing campaign management knowledge and platform best practices.Fifth Ring is a global B2B integrated marketing and communications agency with locations in the Americas, Europe, and Asia. Established in 1991, the company has a strong track record in energy communications and has won 84 industry awards from Best Oil and Gas Marketing Agency to the B2B Marketing Agency of the Year.

Singapore

Singapore

Successfully spearheaded growth marketing initiatives in Singapore, driving 112% YoY increase in brand presence across various social media channels.- Strategised and executed comprehensive B2C marketing campaigns that leveraged organic and paid marketing tactics alongside email marketing to propel brand growth.- Oversaw content strategy and managed a lean team of copywriters to ensure all content aligned seamlessly with the brand and resonated with the target audience.- Directly managed website development and maintenance, prioritising a smooth user experience for all visitors.- Fostered strategic partnerships with third-party agencies and content creators to achieve campaign goals.De Arte Hair Studio is a hair salon based in Singapore specialising in Asian hair types with 5 outlets islandwide.

Singapore

Interim social media manager for a local startup retail brand. - Created and managed social media calendars and content, including copywriting and creative design.- Spearheaded product design and packaging for new product launches.

Philippines

Spearheaded the rebranding initiative of the organisation, from initial concept development to campaign production and successful implementation. This resulted in a significant boost to brand awareness and culminated in a well-attended relaunch event.- Directed a team of five in the creation of a cohesive brand identity that resonated with our target audience.- Developed engaging social media content calendars that ensured consistent brand messaging and audience engagement across all platforms, including interviewing key personalities in the news industry i.e. Atom Araullo (TV News Reporter/Researcher), Edita Burgos (Filipino Activist), and Luis Teodoro (Former Dean of the University of The Philippines, College of Mass Communication)- Oversaw website design and production that improved user experience and reflected the new brand identity.Bulatlat is a Philippine independent online alternative news outlet established in 2001, making it the longest-running online media outfit and the authority in human rights reporting.

Philippines

Supported the creative team in crafting and developing engaging marketing visuals that aligned with diverse brand identities.- Managed creative assets for local and international F&B and retail brands including Pioneer Mighty Bond, Seasons Fruit Cocktail, Timex, SoEn Lingerie among others.- Produced high-quality images and GIFs tailored to each brand's specific needs and target audience across various social networking platforms and e-commerce websites.Virus & Partners Asia Pacific is a full-service advertising agency based in the Philippines that specializes in digital marketing.