■ User experience design for K-12 and education market customers of Follett School Solutions. Currently focused on eFairs (Follett's online book fair application)■ Enhanced social media experience with design for easy-to-share approach, allowing educators to share their school's online book fair with simplified ease■ Customer-driven customized banner for each book fair coordinator to personalize and add sales milestone goals to each of their running fairs■ Refactor UI design of eFairs portal, allowing book fair coordinators to schedule, manage, promote, and edit multiple eFairs across different schools and/or school districts■ Streamlined the happy path of customer purchases on the eFairs application by featuring Add-to-Cart and Add-to-Wishlist buttons on the curation main page■ Design of Destiny Analytics pages; including charts, graphs, trends and data organization■ Various customized icons, fitting current style of existing iconography■ UI Design for Title Manager, a library resource interface for media service managers to browse, shop, and purchase titles for their libraries and media resource centers■ eFairs welcome page redesign following Marketing and Sales driven requirements■ Streamline of Address Validation service for shipping address verification within the eCommerce flow of the eFair cart checkout process

■ The number one market provider of eBooks for the K-12 Education sector; serving over 150,000 unique titles for teachers and students throughout North America.■ Web design and front-end web coding in an Agile development environment for K-12 marketplace in education sectors. UI/UX design, planning, and initiation support; including desktop, tablet, and mobile device usability considerations.■ Quality Assurance Tester for Follett eFairs and Follet Destiny, UI/UX designer and supporter of multiple software solutions provided for the $2.7 Billion K-12 educational content provider. Assists Marketing Team with creative deliverables for various marketing design efforts and campaigns. ■ Assisted in the successful launch and enhancements of Follett Bookshelf and e-reader / student notebook solutions■ Helped with the initial launch and promotion of Follett Book eFairs (online book fair / book club). Ongoing UI/UX improvements, customer feedback based iterative deployments■ Contributed to a +130% growth of Follett Destiny Classic interface with cosmetic modernization effort (2018-19 school year)■ Follett Titlewave (commerce portal for educators and media staff) graphic asset support■ Follett Marketing (social media, landing page graphics, email campaigns, banner ads)■ Agile JBoss development team environment with Kanban project management organization

■ Web and mobile user interface design; CSS and front-end development design and support for online and mobile customer-facing sites, in an Agile development environment.

■ Site rebrand design support, UI/UX design for multi-variant testing and implementation in an Agile development environment.Technologies used: Dreamweaver, Fireworks, JIRA.Technologies exposed: Agile Methodology.

■ Contractual work for major accounts such as: Ace Hardware, American Hotel Register, Beauty Moves, Chicago Cupboards, Class on Demand, Citi Cards, Discover Card, DollyBrook Resort, Echogravity, eCouch, Follett Software, The Franklin Mint, GE Capital, Gullo International, Howard Sportswear, Inland Real Estate, McGraw-Hill, Lillian Vernon, LiteSource, The Mailhouse, New York & Company, Northern Trust, Our Sunday Visitor, Richard Martin Design, Rockwell, Quill Corporation, Sears, Senior Smile Care, Sigma Chi Fraternity, USA Today, Visa, William Coble, and others.■ Expertise includes: art direction [web, print, photo, and video], web site redesign [HTML, CSS, WordPress], logo and identity systems design, iconography, advertising, brochures and catalogs, business forms, publication layout, corporate communication design and more.

■ Contract work for echogravity. Consulting work for American Hotel Register, Orbitz Worldwide, McGraw-Hill, Inland Group.

■ Performed freelance design work for various clientsAce Hardware - Sears - Rockwell - Sherwin-Williams - Dueblin Corporation - ComEd - Fresh Tracks - Basestat - CHC - Drake Newman Center - Gullo International

■ Contract design work on landing pages, banner ads and email campaigns, supporting Acquisition and New Card Member marketing efforts.

■ Marketing efforts of W.W. Grainger products to and for small to mid-size businesses■ Developement of email marketing campaign, based on customer buying behaviors from ground up, securing revenues over $270K within 8 months. ■ Promoted social media activity bringing in over $60K of revenue with the same time period■ Organically grew in-house email list by over 3,000 unique new contacts through web site■ Worked with third-party vendors for print insert programs, web initiatives and social media effortsTechnologies used: NetSuite 3.2 - Microsoft Office - Adobe Creative Suite

■ Directed creative for all e-marketing promotions■ Managed work & art directed projects for 3 junior level designers, 4 content coordinators■ Furnished 2 full site redesigns; including shopping cart UI [cchgroup.com]■ Designed +$5M revenue user conference sites [5 in total]■ Oversaw 3 redesigns of +$1M annual revenue training site■ Managed all $1M tax legislation content updates■ Led and trained internet team on Marketing Pilot project management software■ Managed $3+ M annual revenue product re-categorization efforts■ Developed and maintained web style guide for internal customers■ Created best practice standards for $2+ M revenue-generating email program■ Raised web metrics by +30%; 50% 1st year; ensured SEO / SEM design standards■ Improved design of social media UI for all community and affiliate sites■ Served as cross-promotional team lead; ensuring design continuity and quality between customer channels [web, print, email, direct mail, and video

■ Developed curriculum, syllabi and projects from square one■ Instructed 200-level graphic design & creativity exploration courses■ Secured & coordinated guest speakers and led class outings and presentations

■ Established usability design standards for quill.com■ Designed weekly $1.5+ M revenue-generating emails and landing pages■ Managed, built, posted, and programmed site ads with Microsoft AdServer

■ Led design efforts for 500+ unique email campaigns■ Developed, presented and maintained new email standard templates■ Worked with product team; result: most popular shopping site of 1999

■ Served as single point of contact for all in-house design projects■ Created POP and merchandising design standards for Home Depot® account■ Worked with legal department to establish tri-lingual labeling, adhering to OSHA requirements■ Furthered branding development for Professional™, Painter’s Touch® and American Accent® lines■ Implemented cross-team communication between merchandising, sales, advertising, legal, and marketing groups

■ Wrote and secured print bids for over 20 unique product lines■ Worked to secure inventory stats with fulfillment staff and product management■ Design and development of all product labels and packaging■ Worked with 3rd party vendors for design, marketing, printing, and production■ Maintained all designed forms, contracts, and sales promotions material■ Secured/directed all product photo shoots■ Enacted corporate identity materials and manual■ Coordinated and designed sales-driven product literature ■ Obtained multi-lingual translations for all packaging, sales and marketing materials

■ Designed/Produced sales collateral, consumer packaging, and merchandising support materials