· Define and execute the Commercial Plan for Arukay expansion in Brazil;· Lead operation, product development, marketing and communications efforts in Brazil. · P&L management and KPIs.

· Initial concept, design thinking, business plan and the whole development of digital marketplace for independent cooks;· Business operation, relationships with vendors, consumers and community suppliers;· Marketing and communications strategies and social media initiatives;· Product management/development of the technology stack;

· Launched digital marketing department and developed all digital initiatives as: digital advertising, social media initiatives, monitoring, customer satisfaction,content production, internal communications and mobile apps;· Brand presence and crisis management in digital and social media;· Project/product development of the new digital SAAS platform for the holding CPFL Energia (+7,2 million customers), CPFL e Você (Android/ iOS) and CPFL Cultura (iOS) mobile APPs and online website memorial for the company's 100th anniversary (Winner of Aberje 2013 prize, on Historical Responsibility and Corporate Memory category).

· Responsible for strategies and projects focused on improving customer service, customer satisfaction and channel migration;· Digital marketing, segmentation and increasing base of customers by email, mobile and social media;· On/Off-line integrated marketing campaign to launch the SMS Services and Energy Efficient projects;· Started up the social media company activities in Twitter and YouTube channel.

Digital Marketing and Relationship Manager in TV1 Video - October/2008 to April/2009.· Worked on a new business department and helped to launch the new digital video technologies mindset, platforms and solutions to all TV1 Group clients. Main projects brands: Microsoft Brazil, Brasilprev, SulAmérica and O Boticário.Digital Marketing and Relationship Manager in TV1.com - January/2008 to October/2008.· Strategic thinking and creative guidance to support all digital actions to ensure the best online brand presence, customer relationship and business goals (ROI) to Unilever Internet brands as Hellmann ́s, Knorr, Becel, and Close-up;· Addressing target audience through relevant strategies on social media (Facebook, Orkut, Flickr, Youtube, Blogs, etc.);Interactive Project Coordinator in TV1.com - July/2007 to December/2007.· Ensure the quality and project deliverables and management of multidisciplinary team (creatives, planners, developers, media planners, partners, suppliers). Main projects brands: Guaraná Antarctica (InBev), Petrobras and Volkswagen.

· Support the first IBM Brazil/ LATAM Institutional SMB (Small Medium Business) campaign, with off/online integrated actions;· Interactive and digital direct marketing planning; Responsible for local demand generation sales campaign focused on the SMB market segment, aligned with the eleven LATAM countries and corporate (USA);· Relationship with advertising agency, business departments, DBM/ CRM, BI, sales, retail, e-commerce platform, internal communications and customer satisfaction departments;Student/ Designer/ Web Developer in 'ibm.com' Production Services LATAM - Web & Integrated Marketing Strategy Support - May/2004 to May/2005.· Support LATAM countries developing UX/ UI and content management to the IBM.com websites.

· Tracking, budget control, business opportunities and analysis of events/ sponsorship process of Government Bank Sector, to all Banespa and Santander Brazilian physical bank agencies;· Management and control of payment sheet client’s corporate accounts: operational process, establishment of internal policies, analysis of data and executive reports.

· Project Manager of a web-based tool to help customer retention: less 10% cancelling products rate in the first month;· New look and feel project manager to intranet section and clipping to Internal Communications;· Helpdesk support by phone, email and chat online.