We make growth easier.Zilker Trail is a modern digital product growth company. We unite hands-on expertise in data, actionable insights, and personalized activation to build better digital experiences, modernize your core business, and make growth easier.Whether you’re blazing your own trail or ready for a helping hand, we are the experienced guides on your digital journey.

Sr. Manager – Experience OptimizationDelivery Lead: Focused on customer/client success and optimization team delivery across numerous clients and verticals. Here, I work with our clients to understand their needs and build a solution and team designed to deliver against it. I support the overall optimization strategy, team onboarding, and am a soundboard for all members to ensure that they are delivering with excellence and are growing in their careers. Director of Measurement & Analytics/Digital Analyst: Prior to my work as a Delivery Lead I was a digital analyst working to identify areas of opportunity for testing, creating measurement/test plans, helping to prioritize the testing roadmap based on potential impact/ROI, and doing both test monitoring and analysis. In this role, I helped to identify and build new products and services, and created templates for duration calculations, test monitoring, test plans, and results reports of experiments. Over time, I was able to build and direct a team consisting of 15 individuals with skills in the digital analytics, data science, and UX research fields. Additional: Outside of client engagements I also owned several of our vendor partner relationships (Adobe Analytics, Adobe Target, Qualtrics, UserTesting, Optimizely, FullStory), and am a business development lead working across several Accenture Interactive groups to innovate in how we create and deliver world class digital experiences.

Worked to identify areas of opportunity for testing, creating measurement/test plans, helping to prioritize the testing roadmap based on potential impact/ROI, and doing both test monitoring and analysis. In this role, I helped to identify and build new products and services, and created templates for duration calculations, test monitoring, test plans, and results reports of experiments. Over time, I was able to build and direct a team consisting of 15 individuals with skills in the digital analytics, data science, and UX research fields.

Clearhead is a lean team of hypothesis validators. We work to understand your business goals and the key performance indicators that support those goals, then help to formulate hypotheses on how you can improve your digital presence. We create and analyze tests based on these hypotheses, enabling you to make decisions based on conclusive data. We transform your resources, tools and ideas into simple, sustainable digital optimization.

Working with both internal and external clients to identify the goals of the campaigns and establish the key performance indicators which support those goals. I have worked across multiple digital touch-points, creating tracking documents and with various analytics tools to collect and analyze the data and drive an ongoing strategy for brands.

The research analyst is the voice of the target consumer throughout the creative process to ensure the campaign is on mark. My work was split between providing the upfront qualitative research and analysis which defined our target consumer and identifying insights which could be leveraged to build campaigns and drive results before the kick-off of projects, and the measurement and analysis of active projects.