Partnered in generating new business opportunities to fuel pipeline via prospect list building, researching and qualifying potential accounts, cold and warm outreach through phone and email, driving growth for new/existing client relationships, and collaborating in proactively identifying new opportunities to expand key client relationships through new solutions and cross-selling opportunities.

Led all aspects of best-in-class marketing, account management, and sales via the support and implementation of strategic corporate brand marketing initiatives, marketing displays, promotional activities, and weekly demo events while monitoring weekly sales and analyzing results to identify additional opportunities/enhancements and leverage competitor data.

Supported the conceptualization, creation, and reporting of digital and email marketing campaigns, attended content meetings, monitored key KPIs weekly, and helped drive marketing success through digital, product marketing, and consumer insight strategies.