Co-Founder
Current
I started and ran a PPC focused digital marketing company doing PPC generally for several hundreds of companies. We're talking literally hundreds of PPC campaigns, from lead generation, to lead magnets, to branding with display. Primarily, we use the following: Google Ads, Facebook, and email marketing via Mailchimp. We have run hundreds of campaigns in the following segments:Law, beauty, health, niche, entertainment, e-commerce, SAAS, construction, local businesses, you name it. We have done the most campaigns in the area of law and beauty. I personally ran hundreds of PPC campaigns, and personally created hundreds of landing pages, mostly using Unbounce. Tasks and expertise that I gained during my time with Higo:- Conversion rate optimization through trial and error, after having A/B tested hundreds of landing pages. Most of my landing pages start with a conversion rate that is double or triple industry averages.- Best practices on Google Ads. I learned how to create skags, crossed negative keywords, ads, ad extensions, etc.- Learned how to utilize Facebook to drive traffic to lead magnets, both on how to target, and how to create lead magnet landing pages.- Learned how to