Jared Olsen Email & Phone Number

Lehi, Utah, Us

Lehi, Utah, Us

American Fork, Utah, Us

Woburn, Ma, Us

• P&L ownership, forecasting, retail distribution strategy and execution, business development, product rep group planning and management, key account management, business management and growth responsibilities. • Successfully led the growth of the organization from pre-revenue to a multi-million dollar state in the first year by creating a strategic retail go to market distribution plan, developing short and long term forecasts and successfully negotiating placement with both, inline and online channels through national key accounts including Williams-Sonoma, Sur la Table, Crate and Barrel, Best Buy, Bed Bath and Beyond, QVC, Macy’s, Bloomingdales, Amazon.com, Zola and others.• Designed and executed on a comprehensive channel management strategy which leveraged product derivative tactics, product roadmap and launch timing, managing retail exclusivities, creating and implementing a product MAP policy (minimum advertised price) and others which allowed the organization to quickly gain brand credibility, establish wide national distribution, while minimizing channel tension and conflicts.• Leveraged unconventional gorilla marketing tactics to identify customer profile and establish additional revenue streams through live product demonstrations performed during direct to consumer events allowing real time feedback and data gathering on product offering, price elasticity and the ability to identify key features, advantages and benefits that emotionally engage the consumer and walk them up the buying ladder for more efficient conversion.

Olmsted Falls, Oh, Us

Navigated through several years of unprecedented growth and laid the foundation for continued relevance and profitability in a contracting and increasingly competitive market environment.• P&L responsibility for creating and executing to an annual budget that exceeded $100M in annual gross revenue from multi-channel revenue streams.• Refined live product demonstration strategy that consistently increased inline sales velocity by 6x during the demonstration event when compared to organic inline sell through.• Effectively established relationships with key accounts while personally calling on the most strategic national accounts by establishing collaborative relationships, using data driven decision making and with open and consistent communication.• Successfully created and executed retail channel strategy to reduce and manage channel tension caused by increased distribution and growth, while protecting our brand through SKU derivative strategies, close collaboration with the product management team, and transparent communication cross functionally with department heads• Developed and led new distributor sales and product training for the international department as we expanded into the APAC market and was key member of the international distributor onboarding team responsible for assessing new distributor capabilities and building a foundational knowledge base necessary for the distributing organization to grow our brand within their market.• Worked cross functionally to develop and implement a “Brand Offense” strategy designed to help the organization adapt to a changing competitive landscape and protect, differentiate and grow our market share in a maturing and increasingly crowded category.

Salt Lake City, Ut, Us

Managed all revenue producing events and direct sales throughout the United States. • Provided forecasting, strategic analysis and planning, account management, and negotiations with key partnerships such as Cabela’s, and Costco Wholesale.• Prospected key accounts such as QVC and leveraged existing relationship with agency to successfully launch with this channel. • Recruited trained and managed a sales force of 70 direct to consumer sales representatives.• Developed and directed sales training program, coaching and goal setting accountability for the sales dept. • Aggressively grew direct to consumer demonstration program from $0 to $25M+ annual topline revenue through data driven leadership and decision making.

Olmsted Falls, Oh, Us

Independent sales contractor performing a full range of sales prospecting, qualifying, needs assessment, data gathering, and presentations to increase profits and grow client base. • Consistently ranked in the top 3% of revenue producing sales associates. • Selected by company and QVC to become certified and trained to represent key product on QVC.• Consistently achieved sales records at promotional events throughout the United States.• Mentored new sales reps in creative selling, strategic planning, and organizational efficiency.• Successfully increased sales revenues using innovative sales techniques to capture new business.

Recruited to manage, develop, and train sales reps to generate revenue and increase company recognition.