Jared Ford Email & Phone Number

As Marketing and Communications Director at an innovative engineering firm, I lead efforts to shape and share our company’s narrative, connecting our expertise with the needs of our clients and industry. My role includes developing strategic campaigns, enhancing brand visibility, and overseeing both internal and external communications. I collaborate closely with cross-functional teams to showcase our engineering solutions, manage digital marketing initiatives, and support business development efforts. With a focus on delivering clear, impactful messaging, I aim to drive growth, foster client relationships, and position our company as a leader in the engineering space.

- Revamped brand design and communication across marketing/sales channels—including social media, presentations, proposals, and more—to enhance brand recognition, build trust, and increase engagement.- Developed and executed a new social media strategy, resulting in a 14% increase in engagement and a 16.5% boost in brand reach.- Collaborate with the sales team to create targeted sales content, improving conversion rates.- Implemented a project management system to streamline project tracking and management.- Manage SEO, social media, content, and sales strategies, driving comprehensive growth and optimization across channels.

- Managed and mentored a cross-functional team of 10+, coordinating with product, sales, and executive teams to align marketing initiatives with business objectives.- Led the development and execution of multi-channel campaigns (Facebook, LinkedIn, Google, YouTube Ads, Email, SEM, social media) that drove $12M+ in client revenue.- Oversaw a $2.5MM+ annual marketing budget to achieve client goals.- Closed 15+ clients, generating over $2.5M in revenue for the agency.- Adopted agile marketing methodologies, improving project delivery speed by 64%.- Implemented KPI tracking and analysis to ensure successful outcomes for both B2B and B2C clients across healthcare, SaaS, legal, fintech, real estate, fitness, IT, and transportation industries.- Spearheaded sales forecasting and strategic planning to ensure profitability and align marketing with market trends.- Delivered consistent reporting (weekly, monthly, quarterly) to clients, driving insights and refining strategies through audience research and performance analysis.

- Created and implemented new partnership outreach processes, increasing weekly outreach by 200%.- Created partnership opportunities with some of the largest Food banks across the nation to target our underserved communities resulting in over 60,000 monthly prescription discount cards distributed.- Cultivated and managed strategic partnerships with major food banks nationwide, enhancing collaboration and outreach efforts.

- Worked on the development and implementation of a new online marketing strategy to increase sales and brand awareness.- Created and managed annual marketing budgets, produced online newsletters, monitored and analyzed digital content performance.- Evaluated all digital marketing campaigns, completed weekly reports, and pro-actively participated in team meetings with Executives.- Collaborated with the development team to establish set up the necessary tracking infrastructure.

Houston, Texas Area

-Created & implemented new workflow processes to increase team organizational efficiencies from beginning to end of ship repair projects.-Assisted accounting with accounts payable and helped maintain the organization of billing information