Jared Glatter Email & Phone Number

Dallas, Tx, Us

Lead product development from idea phase to market. Working with manufacturing in-house and with partners throughout the rest of the world to bring best in class products to market. • Analizing market & trend data, and making recommendations concerning product innovation strategy• Assessing and prioritizing new market segments• Identifying gaps in our current capabilities and developing action plans to address them• Identifying and leading innovation • Developing and implementing pricing strategy • Opening new manufacturing plants and sourcing new partners globally• I Work closely with sales and marketing teams to develop and launch new products• Managing and driving high priority projects to completion while leading product launch schedules• Product portfolio rationalization and management• Support with trade shows• PNL responsibility on new product launches• Sales and relationship management with top customers

Los Angeles, Ca

Tawny Goods is a handmade, men's leather boot and shoe company. All of our goods are made by people who have been making them for, well, forever; and they're damn good at it. With a care for detail that verges on obsessive, we take pride in our traditional English and American designs, and offer them at an affordable price.

-coordinate long-term and short-term strategy-Lead on all social media campaigns including facebook.com, twitter.com, youtube.com, etc.-Optimized web strategy and increased CTR throughout online campaigns (up to 4% on recent campaign withDogtime Media)-Planned and executed television campaigns w/ NatGeo, Animal Planet, Discovery Channel as well as GoogleTV-Developed and implemented strategy for two new websites: One for customer base and the other for distributionand sales network-Developed internal strategy for launch of many new products, and implemented campaigns that help brand newtoys(WobblerTM, GeniusTM, TuggerKnotsTM, BallisticTM, etc.)-Grew advertising budget by nearly 200% for online media and television due to several successful productlaunches and new campaigns.-Coordinated with art department to create packaging, art, advertisements, and promotional videos.-Wrote copy for all consumer-oriented advertising.-Designed and oversaw new customer service strategy. Decreased instances of dissatisfaction amongst custom-ers leading to higher satisfaction ratings online while gathering marketing insights.

-Managed company's shoe production in China, ensuring quality of all products shipped-Assisted company president in product development-Streamlined shipping process, working with each factory and shipping company to prepare documentation andready products for timely shipment-Assisted art department in designing new product.

Ba, Economics And Business

Activities and Societies: Spring Sing Planning Committee, Business Plan Competitions

Economics And Business

a focus on Entrepreneurship and Marketing