Senior Director Of Marketing
CurrentWith over 20 years of corporate business experience within both the consumer and commercial manufacturing markets I have gained, retained, and built a multitude of experience. These experiences have provided me with the insight and knowledge to help me develop and execute business and marketing strategies to sustain long-term growth for these businesses. My current leadership role allows me to leverage my experiences to develop and execute strategies across Marketing, IoT, Category Management, Customer Experience, and Inside Sales capabilities. Category Management: Lead the development and execution of KineticoPRO's 5 Ps (Product, Price, Promotion, Program, and Place) strategies. This includes the development and management of a long-term product innovation strategy to sustain long-term growth of our business. Marketing: Responsible for leading the KineticoPRO brand, communication, digital and market strategies. This includes defining our brand voice, VBL (visual brand language), digital marketing and our commercialization strategies across our 5Ps to ensure a consistent brand voice and product strategy. IoT: Manage a team to lead the vision and direction of our IoT solutions to drive market differentiation and generate incremental value for our customers and channel partners through connected solutions.Customer Experience: Lead and support a team of customer service and inside sales capabilities to support our brand voice and communication strategies. This includes channel management, best-in-class customer service and communication efforts to create and maintain a competitive advantage in our industry.