Jared Morrison Email & Phone Number

Greater Nashville Area, TN

• Leads state and federal grant making efforts for Tennessee’s nonprofit music, theatre and dance organizations, non-arts organizations and individuals;
• Responsible for cultivating relationships with statewide constituents and making grant allocations in excess of $1 million annually;
• Provides technical assistance to organizations, artists, and communities applying for funds, managing grants, and developing arts programs and projects;
• Plans and administers peer review processes, ensuring fairness and equity for all candidates and applicants;
• Serves as the official resource and spokesperson for the performing arts in Tennessee, including sitting on the board of the Tennessee Presenters Association, and the coordination of the Governor’s Arts Awards and.
• Represents the Commission at local, state, regional, and national meetings;

Greater Nashville Area, TN

Greater Nashville Area, TN

• Led the development of websites, microsites, and other web properties for some of Country Music’s most notable artists;
• Architected and project managed SonyMusicNashville.com, the first label website of its kind, which rewards visitors for consuming and sharing information and provides a wealth of consumer information via an innovative.
• Oversaw label and artist official stores and direct-to-consumer offerings;
• Functioned as the digital lead for internal marketing initiatives.

Greater Nashville Area, TN

Greater Nashville Area, TN

• Managed an advertising budget of over $400,000 in a department responsible for revenues over $7 million;
• Negotiated contracts and created strategic schedules with local, regional and national print publications, as well as television and radio outlets;
• Developed comprehensive brand identity and communications strategy for electronic communications, which were responsible for over $1.4 million in revenue annually;
• Led development of a new Nashville Symphony website, which was been ranked the best symphony orchestra website in the nation;
• Managed an email list of over 40,000 contacts; developed strategic timelines and messaging for e-mail communications;
• Directed Nashville Symphony social media endeavors, including communication with over 10,000 Twitter and Facebook users on a regular basis;

Morrow, GA

• Developed and implemented strategic marketing plans for over 50 classical, jazz, and world-music events annually, including spearheading multiple subscription, group, and single ticket sales campaigns; determined event.
• Managed an annual marketing budget of nearly $250,000 and ensured fiscal compliance through economical and effective management;
• Planned and negotiated advertising contracts; authored and produced all advertisements and media releases; participated in radio and television interviews on behalf of Spivey Hall;
• Developed, edited and authored all publications, including season, subscription, and summer series brochures, postcards and flyers, concert program books, website content, and other electronic communications;
• Utilized ticketing and other database software to select patron lists for target marketing initiatives; partnered with other arts and advocacy organizations to coordinate community-marketing efforts.

Washington D.C. Metro Area

• Houston Grand Opera ---Created a Tessitura training manual for call center representatives, resulting in increased customer service tracking in both inbound and outbound communications; developed strategic marketing.
• Music-Theatre Group and New York City Opera---Authored and edited private and federal grant applications; identified new publicity outlets and marketing opportunities; coordinated marketing and logistical efforts among.
• Pittsburgh Opera ---Developed a case document for increased, multi-year donations with the goal of increasing unearned revenue by $1 million and created materials for major foundation and government grants.

Sarasota, Florida Area

• Managed subscription and single ticket campaigns for the organization’s two-month winter opera festival and fall concert series;
• Expanded public relations initiatives, helping garner the company increased editorial coverage on a local, national and international level;
• Designed and placed advertisements; created a unified look for the organization’s promotional materials;
• Managed the company's involvement in national arts marketing studies;
• Developed and trained a volunteer corps to work autonomously on major marketing initiatives, alleviating staff and financial resources.

M.A., Arts Administration

B.A., Music (Voice)

Education record

Study Abroad