Jared Silverman Email & Phone Number

New York, Ny, Us

San Diego, California, Us

-Spearhead the strategic oversight and expansion of NP Digital’s top media buying division, managing multi-million-dollar budgets and client relationships to drive measurable results.-Delivered a 500% performance improvement for WEX, Inc. by implementing structured onboarding and strict budget control measures.-Mentor team members on strategic problem-solving and collaboration, tailoring NP Digital’s global standardization initiative to align with leadership's vision for organizational growth.-Engage in thought leadership, producing industry analyses and leading new business efforts, including RFPs and cross-sell strategies.

Arlington, Virginia, Us

-Directed multi-million-dollar paid media campaigns, resulting in an 86% revenue increase and consistently surpassing monthly Quality User Engagement benchmarks.-Introduced the FFIA (Fact Finding Insight Action) Reporting framework to improve data clarity and provide actionable insights, enhancing stakeholder decision-making.-Pioneered the “1 Million Strong” media initiative, leveraging first-party data to optimize targeting and strengthen campaign impact.-Led a high-performing team, embedding best practices in copywriting, media planning, and campaign execution to drive measurable client success.-Collaborated with stakeholders to align campaign objectives with organizational goals, fostering strong relationships and building trust in media strategies.

Baltimore, Maryland, Us

-Managed and optimized high-value media campaigns across multiple brands, achieving 85% cost savings for an online pharmacy through precise targeting and refined messaging.-Integrated influencer marketing strategies to enhance engagement and achieve record-low cost-per-lead for an international homecare brand.-Supervised a team of media planners, promoting a collaborative environment that emphasized strategic problem-solving and continuous improvement.-Led the planning and execution of campaigns aligned with client goals, enhancing brand growth and consistently exceeding performance metrics.-Regularly analyzed campaign data to identify optimization opportunities, refine targeting, and enhance overall effectiveness across paid media channels.

Baltimore, Maryland, Us

Rochester, New York, Us

-Oversaw agency-wide multi-million-dollar budget allocation across SEM and SEO, aligning teams to maximize campaign performance.-Increased SEO adoption by 50% across brands through the development and implementation of an SEO guide, improving brand visibility and engagement.-Piloted advanced attribution models to better integrate cross-platform campaign performance, resulting in higher ROI and improved audience targeting.-Enhanced team versatility by cross-training members on SEO and SEM, fostering a collaborative learning environment and elevating campaign management skills.-Drove the adoption of new reporting and optimization tools, streamlining workflows and improving reporting accuracy across digital channels.

Maywood, Nj, Us

-Led media strategies for a $5M annual budget across SEM, social, programmatic, and feeds, driving a 200% YoY increase in engagement by refining social media KPIs.-Established Myron Corp. as an industry leader through a blended tCPA product strategy, surpassing revenue targets for sub-brands by over $500K YoY.Enhanced operational efficiency and reduced costs by $70K+ through careful evaluation of partner performance and the onboarding of BrightEdge.-Served as the primary POC for external agencies, developing customized data solutions and achieving significant savings through partnership management.-Strategically developed and executed programmatic campaigns, increasing brand awareness and strengthening Myron’s presence in key markets.

Google/Alphabet brands North America-Directed a $100M budget across Google and Alphabet brands, leading a team of 30+ to optimize digital activation strategies and improve campaign efficiency.-Developed and implemented global best practices in digital marketing, curating insights from testing and platform updates to drive consistent improvement.-Pioneered the BVOS (Brand Value of Search) approach, integrating Amazon Search into direct response strategies for enhanced e-commerce performance.-Led cross-functional collaboration to ensure alignment with business goals, fostering a high-performing team culture through structured training and mentorship.-Introduced cutting-edge digital solutions to streamline processes, increase engagement, and exceed client KPIs across global markets.

Paris, Fr

Samsung-Oversaw a $50M to $100M budget increase for Samsung, developing audience-based strategies that shifted from a keyword governance model to a more targeted approach.-Led a nine-member team in executing high-impact digital media buying strategies, prioritizing innovation and maximizing ROI.-Strengthened team capabilities by developing and disseminating training materials on digital media best practices, elevating campaign effectiveness.-Collaborated closely with Samsung’s business units, acting as the main point of contact and ensuring alignment with key performance goals.-Implemented data-driven optimization techniques to improve audience targeting, resulting in significant engagement and budget efficiency gains.

New York, Ny, Us

SAP-Managed a $10M global digital investment for SAP, achieving a 30% YoY increase in revenue through data-driven e-commerce and lead generation strategies.-Spearheaded the development of a global campaign planning playbook, standardizing best practices for brand awareness and market penetration across regions.Coordinated with six regional teams worldwide to execute integrated campaigns, ensuring alignment with SAP’s global strategy and delivering consistent performance metrics.-Oversaw the execution of brand awareness and lead generation campaigns, leveraging advanced analytics to refine targeting and maximize reach.-Presented campaign performance insights to senior leadership, demonstrating market impact and ROI to support strategic decision-making.

New York, Ny, Us

SAP-Led digital advertising campaigns for SAP, implementing innovative targeting strategies that contributed to a 20% improvement in conversion rates.-Supervised a team focused on optimizing media spend across paid search and social channels, ensuring campaigns aligned with client business objectives.-Created and executed cross-platform strategies to maximize audience engagement and drive conversions, resulting in increased client satisfaction and retention.-Enhanced campaign performance by leveraging data analytics and A/B testing to optimize ad creative, messaging, and bidding strategies.-Delivered weekly and monthly performance reports, providing clients with actionable insights and recommendations for campaign improvement.

London, Gb

-Executed paid search campaigns for clients such as Godiva, Mandarin Oriental, and Prudential, achieving significant improvements in click-through and conversion rates.-Developed keyword strategies and optimized bidding to maximize ROI, consistently exceeding client performance benchmarks.Monitored and reported on campaign performance, providing actionable insights and recommendations to drive campaign effectiveness.-Conducted competitive analyses to inform keyword targeting and ensure optimal budget allocation across search channels.-Collaborated with account teams to tailor campaigns to specific client goals, enhancing client relationships and driving long-term success.

New York, Ny, Us

-Assisted in the planning and execution of paid search campaigns for clients like Darden, DuPont, LiveNation, and Qualcomm, contributing to increased brand visibility and engagement.-Conducted in-depth keyword research and analysis to support campaign planning, optimizing ad placements for maximum reach and relevance.Managed budget allocations across search campaigns, ensuring cost-effective delivery and alignment with client objectives.-Generated performance reports and presented findings to clients, enhancing transparency and fostering strong client relationships.-Coordinated with internal teams to ensure campaigns met performance targets, adapting strategies as needed to achieve optimal outcomes.

Ba, Mass Media Studies

Journalism

Advanced Regents Diploma, Drama And Dramatics/Theatre Arts, General