Jared Nottingham Email & Phone Number

Charlotte, Nc, Us

Huntersville, Nc

In this position, I direct the development and creative vision of multimedia marketing digital assets, oversee the advertising planning and design, industrial design, and marketing collateral as well as lead communication design processes from concept development to completion. I create tradeshow layouts, materials, and interactive exhibit designs as well as set up and attend tradeshows. I ensure that all messaging, visuals and concepts align with a single global brand for wide-ranging go-to-market programs, meet visually-focused and quality standards, and conform to project budgets and personnel resources. I also coordinate with cross-functional teams and management leaders to strategize and establish a creative vision for products and provide guidance on the expansion of the brand scope and visibility. I also sustain exceptional relationships with suppliers and contractors regarding product value and quality, present the marketing program creative vision to internal clients, and facilitate media purchases.Key Achievements:~Relaunched brand in 2017, successfully establishing an innovative and improved image company-wide.■ Produced a 60-page bi-annual technical magazine that provides up-to-date company news and product selections to all 18K subscribers and stakeholders.■ Assessed and compiled design data vital for budgetary decision-making for each business unit resulting in design asset cost reductions organizational-wide; researched and created best venues for advertising placement with 3-tier budgetary options.■ Transition to digital advertising in 2018 promoted maximized content impact and generation of organic traffic which increased content discoverability and provided value-added customer insights – annual printing costs decreased by 60%, annual advertising costs reduced by 41%, and overall average click-through rate reached 2.4%.■ Received the Signet AdStudy Award in 2017 and 2018 for advertising that procured outstanding readership response

Huntersville, North Carolina, United States

This role works cross-functio¬nally to deliver consistent, holistic, and brand experience and to help fuel inbound marketing, thought-leadership, and other go-to-market marketing motions. Leads digital asset creation to be used for omnichannel placement (social media, email, website, print, events, etc.) while helping SI successfully deploy a state-of-the, “customer-in” marketing experience. The Design and Digital Asset assignment selects and manages vendors and other related 3rd Party resources (i.e. videographers, copywriters, etc.) best suited to drive and deliver on SI core business priorities for 2019. In this role, he/she will help expand both the size and scope of our existing brand efforts, along with guiding the production process.

Huntersville, North Carolina Area

As the Senior Designer, I collaborated with the business unit, business development leaders, and marketing communication teams on the development and management of design projects and programs focused on marketing products and services. I oversaw the creative staff workflows and project timelines, ensuring design alignment, quality, and consistency with internal clients’ vision as well as the company brand and identity. I also facilitated initial internal client communications and ongoing marketing media project updates.Key Achievements:■ Played an instrumental role in launching successful marketing campaigns that showcased and expanded the visibility of new products and services.

Charlotte, North Carolina Area

During my tenure as a Graphic Designer, I conceptualized and designed comprehensive marketing communications inclusive of print and digital advertisement designs that were utilized for campaign development. I participated and directed interactive design processes from initial concept development through to product completion including the creation of compelling digital and print assets that sustained brand identity and creative consistency. I also coordinated with engineering, marketing, and technical teams on developing schematic drawings, creating products in alignment with visual objectives, and establishing product deliverables that sustained brand image and quality.Key Achievements:■ Created productive digital and print collateral that perfectly aligned with the company’s brand image.■ Led redesign of the company website, providing refined deliverables for the site development team.■ Received Quality and Excellence Award in 2006.