I lead the Creative team in the agency In JHB and CPT. I am member of the senior management team in our agency. I am a hands on designer and manager, responsible for delivering world class creative and direction, across the organisation. My responsibility include, creative direction, art direction, mentorship, creative account management, new business acquisition, performance management and reporting.

I work with top local and international brands, to develop trade marketing strategy and POS solutions to best grow the brand, category and customer base. We do this using an insight led approach which shapes the creative process and focuses design and strategy to develop solutions that not only look great but engage the customer, grow the brand and bottom line. I work on brands such as Cadbury's, Unilever, Coca-Cola, Johnnie Walker, Smirnoff, Heineken, Windhoek, Amstel, Bavaria, Aspen, Tiger, Colgate etc.I have experience with premium retail experience design, all the way through to the emerging Main-Market. I lead projects from initial brief through to concept creation, client presentations and pitches.

I work with top local and international brands, to develop trade marketing strategy and POS solutions to best grow the brand, category and customer base. We do this using an insight led approach which shapes the creative process and focuses design and strategy to develop solutions that not only look great but engage the customer, grow the brand and bottom line. I work on brands such as Cadbury's, Unilever, Coca-Cola, Johnnie Walker, Smirnoff, Heineken, Windhoek, Amstel, Bavaria, Aspen, Tiger, Colgate etc.I have experience with premium retail experience design, all the way through to the emerging Main-Market.