With over a decade of experience in the cannabis industry, I have developed a unique set of skills and knowledge that enable me to create value for my clients and employers. As the Government Relations and Marketing Director at Cannabis Counsel® Law Firm, I work with local governments and stakeholders to devise regulatory solutions that benefit the cannabis community and the public interest. I also manage the marketing plan and the team of professionals who execute it, ensuring our firm's reputation as a thought leader and a trusted partner in Michigan.In addition to my role at Cannabis Counsel®, I am also the Facilities Manager at 29Thirty, a multifunctional events center that offers yoga, fitness, coworking, and social spaces. I oversee all aspects of the operations, from hiring and managing the instructors and staff, to maintaining the website and the booking services, to ensuring the facilities are clean and in good repair. I enjoy combining my passion for event planning and management with my expertise in digital marketing and communications, and I strive to provide a positive and welcoming experience for all our guests and members.
Mittenmedia Productions
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Managing PartnerMittenmedia Productions Jan 2015 - PresentMichiganCreate comprehensive strategies to reach client campaign goals, and work with the client to develop the creative content and implement the day-to-day execution of client's marketing campaigns. Specializing in integrated print/digital campaigns, social video, & campaign strategy.Some past clients include:Dana Nessel for Michigan Attorney GeneralBridgett Mary McCormick for MI Supreme CourtMI One Fair WageMILEGALIZE 2016Coalition to Regulate Marijuana Like AlcoholSandy Colvin for State RepMike Stack for State RepKen Siver for Southfield MayorSouthfield Council Slate Kevin Coleman for Westland MayorWestland Council SlateVirg Bernero for Lansing MayorLansing Council SlateMichigan Democratic PartyLivingston County Democratic PartyEmagine Movie TheatersKYYBA Industries ‘Pitch Club’Cannabis Counsel Law FrimElevated YogiBlue Sky Dispensary Alpha Buddz
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Director Of Operations29Thirty Sep 2023 - Aug 2024Detroit, Michigan, United StatesManage all aspects of the 29Thirty Coworking & Events Center. Maintain an active website, including calendar of all events, booking services, and coworking memberships. Ensure the facilities are kept clean and in good repair.- Hire & direct support staff, event staff, and other 1099 contractors- Manage building admin; ie. finances, payroll, lease agreements, sales, etc- Create regular events schedule, manage all promotions & posting- Identify & build partnerships with brands, promotors, & performers- Create internal profit/cost centers. Develop staff & promotions for each- Manage ownership expectations, set goals & provide regular reporting -
Executive ProducerSpark In The Park Music Festival Nov 2021 - Dec 2023Detroit, Michigan, United StatesDevelop, direct, and manage all aspects of a two day, fully licensed and legal, cannabis music festival with a half million dollar budget.Organize, hire, and direct a team of 20+ specialists broken up into sales & marketing, finance & oversight, project development, and event management teams.Manage and direct the build out, day-of execution, and clean up operations for the event; managing directly and indirectly a team of approximately 150 people. Manage all festival finances and payments, as authorized by the Festival Board of Directors. Work closely with the Board to set production agendas, sponsorship goals, and other key metrics.Build and maintain relationships with community leaders, public safety officials, business owners, and other key stakeholders to ensure the festivals success.
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Government Relations SpecialistCannabis Counsel® Law Firm Apr 2021 - Dec 2023Detroit, Michigan, United StatesWork with clients and local governments to come up with regulatory solutions for the cannabis industry that makes sense for their community. Help educate elected officials on the benefits and challenges of the cannabis industry, and how smart local rules can help their township, village, or city take advantage of the fastest growing industry in America. -
Marketing & Sales DirectorCannabis Counsel® Law Firm Jul 2020 - Dec 2023Detroit, Michigan, United StatesDevelop, implement, and manage the marketing plan for our boutique cannabis law firm. Manage a team of attorneys, clerks, and support staff in order to execute the marketing strategy. Identify and develop relationships with potential new clients. Interface with media publications, nonprofit groups, and professional organizations to maintain our presence as a thought leader in the Michigan cannabis industry. -
Marketing CoordinatorBh Sens Feb 2019 - Mar 2020North AmericaPlan, develop, and implement all aspects of a nation-wide brand release for a new joint venture between two of the world's largest suppliers of Tire Pressure Monitoring Systems (TPMS) sensors. Team projects include cooperating with marketing teams in Germany and China to conduct market research, develop brand positioning strategy, craft a global action plan, and developing global budgets.Independently responsible for implementing all North American marketing efforts, managing a budget innexcess of $200,000 and coordinating with any and all marketing vendors in the US. Projects include creative content development for print ads, digital ads, social media presence, and video production, along with ad placement and targeting plans for each campaign. Also responsible for developing company presence at industry-leading trade shows, such as SEMA and Autopromotec. -
PartnerVital Strategies Jan 2015 - Nov 2017Consult with candidates for public office ranging from City Council to U.S. Congress developing field, communications, and fundraising programs while providing day-to-day management of campaign operations. Hire & manage teams of paid staff and volunteers to reach clients campaign goals.
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Campaign ManagerMichigan House Democratic Fund Apr 2016 - Dec 2016Develop and manage all aspects of a targeted State House race, working with the candidate to reach voters, hit finance goals, stay on budget, and craft campaign messaging. Manage a staff of five and oversee all aspects of the campaign to ensure all staff, volunteers, and candidate are working together productively. -
John C. Herron Philanthropy FellowEmu Foundation Aug 2014 - Apr 2015• Assist Development Directors in special projects as needed.• Conduct corporate, foundation, and individual prospect research, and recommend prospects for solicitation. Qualify recent graduates for gift prospect• Coordinate and implement direct mail and email initiatives, prepare media materials for distribution, support social media and annual phone-a-thon efforts as needed• Analyze historic Annual Fund data in order to determine effectiveness and efficacy of appeal content and delivery. Coordinate with Director of Annual Giving to implement improvements.
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Field DirectorMichigan House Democratic Fund Jun 2014 - Nov 2014Mi Hd 39Working with a team of high level Democratic organizers on a targeted race, fast paced doesn't quite capture the state of the work environment entirely, but it helps you get the picture. This position has required me to be extraordinarily adaptive, changing goals, directives, activities, and staffing capacity has necessitated participation in all roles and aspects of the campaign.Through the course of my duties I have lead message development workshops, coordinated on training sessions with other candidates and campaigns, trained Sandy on fundraising and door knocking, coordinated and orchestrated teams of 15+ people in the field hitting quantifiable goals defined by management. -
Social Media AssociateGrowing Hope Mar 2014 - Aug 2014Ypsilanti, Mi• Plan, design and execute a multi-platform social outreach campaign.• Develop and optimize a Google AdWords campaign.• Write and edit a bimonthly newsletter.• Organize and maintain two photo databases.• Edit and prepare video and other promotional material. -
Upward Bound Development ConsultantInstitute For The Study Of Children, Families, And Communities At Emu Aug 2013 - Apr 2014Ypsilanti, Mi• Design, implement and recruit members for a new mentorship program.• Coordinate with program management to develop training program.• Chair organizational meetings and direct training sessions.• Supervise the execution of the developed curriculum.• Partner with other mentorship programs to determine best practices.
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Program AssistantNonprofit Leadership Alliance At Emu May 2013 - Aug 2013Ypsilanti, Mi• Coordinate with faculty advisers to achieve program goals.• Develop and maintain a donor database, including research on new donors.• Manage a social media campaign to reach out to alumni and solicit new contributions.• Plan and execute program events, including a Statewide bike tour and start of the year events.• Build lasting partnerships with outside organizations.
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Crew TrainerWorking America Jun 2012 - Nov 2012Ann Arbor, Mi• Train canvassers for high-paced field work going door to door on various political campaigns involving fundraising, campaign work, letter writing, as well as events. • Instruct new staff on standards and expectations of the work place, while training them for success in the field. • Regularly coordinate with Field Directors to develop effective messaging for use across the country in various campaigns. • Lead crews of canvassers into diverse communities to accomplish goals and field test new messaging.• Personally contact and connect with over 500 members of the voting public in a concerted, multi-state GOTV initiative.
Jared Jeffries Education Details
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Non-Profit/Public/Organizational Management
Frequently Asked Questions about Jared Jeffries
What company does Jared Jeffries work for?
Jared Jeffries works for Mittenmedia Productions
What is Jared Jeffries's role at the current company?
Jared Jeffries's current role is Business Development, Sales Leadership, Marketing Strategy, Event Coordination, & Gov. Relations.
What schools did Jared Jeffries attend?
Jared Jeffries attended Eastern Michigan University.
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1minneapolismn.gov
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Jared Jeffries
Powell Butte, Or -
1usf.edu
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Jared Jeffries
Founder & Ceo, Ifinaty Solutions Group | Benefits Advisor & Ceo, Just Right Solutions | Founder & Executive Director, Ravik Foundation, Inc. | Ceo, Ravik Software, LlcLithonia, Ga
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